eec's International Email Compliance Guide: Coming to you soon!

Do you know the key global email and data protection regulations?

The eec’s Advocacy Subcommittee has been hard at work the past few months, and we have some exciting news to share! In the coming weeks, we will be releasing the eec’s International Email Marketer’s Compliance Guide which will provide an overview of key email and data protection regulations across 77 different jurisdictions. This guide will offer a primer for organizations as they consider this complex and increasingly important area of email compliance.

compliance

More than ever it is crucial that data-driven organizations address the risks and legal responsibilities in relation to their digital marketing practices. The legislative landscape is ever growing, changing, and impactful as we continue to witness a period of unprecedented enforcement in the development of privacy and data protection regulations around the world. For the marketer, it’s no longer about a completely domestic effort, but the impact of your message on a global scale.

This International Email Marketer’s Compliance Guide will provide marketers with a comprehensive resource covering requirements in the areas of consent, opt-out, commercial content and factual email content. Marketers can use this matrix to navigate the multitude of anti-spam laws on a global scale.

To reserve your copy or find out more information, please email lshosteck@the-dma.org.

Nancy Harris
Director of Deliverability, Salesfusion
eec Member Advisory Committeee Board Member
eec Advocacy Subcommittee Member and Vice-Chair, eec Education & Events