If you’re like the majority of companies reliant on email marketing to nurture leads, generate sales and grow the business, you’re not sending fewer messages, you’re sending more. As programs become more sophisticated, they also become more complex, and that complexity bleeds over into both planning and scheduling. Which campaigns...
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As the holiday season approaches, retail marketers can expect a significant spike in email subscribers as consumers scour the Internet in search of gift ideas and bargains. Some will subscribe in hopes of receiving a coupon or free shipping code; others will want to be notified of promotions and sales...
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Email marketing is more than a mysterious channel that magically churns heaps of ROI. While it may seem that way from the distance of other channels, for those in the email trenches, getting noticed in the inbox, let alone transforming an email into conversion, is not alchemy. It takes solid...
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The Direct Marketing Association (DMA)’s &Then conference is in full swing this week in Boston. The conference brings together major vendors and practitioners of data-driven and direct marketing technology and solutions: from agencies to the big marketing clouds run by the likes of IBM and Adobe to the U.S. Postal...
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