Understanding BACK-TO-SCHOOL email strategies

Seasoned retailers deeply respect the importance of intelligently planning key events and selling periods. Considerable retail revenue and profit are at stake in optimizing performance for each of these. The November-December Holiday selling period is the most important example, but there are certainly many others. In fact many marketing teams...
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The 5 Keys to Email List Growth

The 5 Keys to List Growth Building A Healthy Email Database According to BlueHornet's Consumer Email List Management Report, 95% of B2C companies say list growth is an important measure of success for their marketing programs. However, 74% find that their email lists are growing slowly or not at all. ...
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CASL Didn’t Spell Disaster for Email

As the deadline for the enactment of Canada’s Anti-Spam Law (CASL) drew closer to the July 1, 2014 date, marketers were scrambling to implement compliance to the new law. Because the law was written to cover recipients residing in Canada as well as those receiving email while in Canada, even...
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A Look Behind the Scenes at EEC15

What an event this year! So instead of giving you all the highlights of EEC15, I wanted to give you a little bit of the behind the scenes work that went into this year's event...months in advance in planning and in some cases while onsite. I know that I’m still...
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