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Month: March 2016

Hello . . .? Is it subscribers you're looking for?

Posted In (Email Marketing Blog) / Mar 28th (2016) by eec Blog Contributor
We've all heard a version of the old adage "it's cheaper to retain a current customer than it is to gain a new one" and that's true. But another truth is that you will never retain every single customer, no matter how great your loyalty program or customer service department...
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Your Call to Action: Take the survey! Tell us how we are doing!

Posted In (Blog) / Mar 23rd (2016) by Lisa Shosteck
The eec wants to hear from you! We are seeking your input and feedback to help prioritize the types of services and resources you’d like to receive from the eec. The survey should take 5-10 minutes to answer. The answers will be anonymized. Yeah, you. Not those people across the...
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Uncovering the Metrics Behind an EEC Award-Winning Email

Posted In (Awards, Email Evolution Conference) / Mar 22nd (2016) by eec Blog Contributor
A successful campaign is one that excites your subscribers and makes them want to take action. These types of campaigns may not have the highest open or click rates, but they're a win for your business. One campaign that not only won the hearts and minds of customers, but was...
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And The 2016 eec Email Marketing Program Awards Go To…

Posted In (Awards, Blog, Email Evolution Conference) / Mar 10th (2016) by Lisa Shosteck
We are excited to announce the winners of the newest category of awards – The 2016 eec Email Marketing Program Awards. This set of awards was created to promote excellence in email marketing by showcasing the effect that email has in the marketplace and within organizations. Its impact is seen...
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Congratulations to eec Award Winners Jeanne Jones and David Baker!

Posted In (Awards, Blog, Email Evolution Conference) / Mar 10th (2016) by Lisa Shosteck
The email-marketing industry will honor two of its most accomplished members in New Orleans on March 31 when the Email Experience Council (eec) presents the 2016 Stefan Pollard Email Marketer of the Year Award to Jeanne Jones of Alaska Airlines and the 2016 eec Thought Leader of the Year award...
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