We've all heard a version of the old adage "it's cheaper to retain a current customer than it is to gain a new one" and that's true. But another truth is that you will never retain every single customer, no matter how great your loyalty program or customer service department...
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The eec wants to hear from you! We are seeking your input and feedback to help prioritize the types of services and resources you’d like to receive from the eec. The survey should take 5-10 minutes to answer. The answers will be anonymized. Yeah, you. Not those people across the...
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A successful campaign is one that excites your subscribers and makes them want to take action. These types of campaigns may not have the highest open or click rates, but they're a win for your business. One campaign that not only won the hearts and minds of customers, but was...
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We are excited to announce the winners of the newest category of awards – The 2016 eec Email Marketing Program Awards. This set of awards was created to promote excellence in email marketing by showcasing the effect that email has in the marketplace and within organizations. Its impact is seen...
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The email-marketing industry will honor two of its most accomplished members in New Orleans on March 31 when the Email Experience Council (eec) presents the 2016 Stefan Pollard Email Marketer of the Year Award to Jeanne Jones of Alaska Airlines and the 2016 eec Thought Leader of the Year award...
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