The email-marketing industry will honor two of its most accomplished members in New Orleans on March 31 when the Email Experience Council (eec) presents the 2016 Stefan Pollard Email Marketer of the Year Award to Jeanne Jones of Alaska Airlines and the 2016 eec Thought Leader of the Year award to David Baker of Cordial.io.
2016 Stefan Pollard Email Marketer of the Year Award Winner
The Stefan Pollard Award was created to honor the memory of a beloved industry veteran with whom I worked at EmailLabs, before we became friendly rivals at other employers.
Stefan championed email marketing programs, approaches and practices that maximized revenue and business goals for brands, but also argued strongly that these efforts needed to balance this with a need to be customer centric and respect the privacy and expectations of email subscribers. The eec created the award in his memory after his 2010 death, and I was honored to be its first recipient in 2011.
Jeanne, is the kind of email marketer that Stefan would have applauded heartily. Her deep technical knowledge, eye for creative, strong analytical bent, and commitment to revenue growth and optimization were key factors in her selection. Additionally, her personal characteristics are in the spirit of Stefan Pollard. She was recognized for being extremely knowledgeable in this space, yet willing to always try something new both for the good of the consumer and the business. This is consistent with the spirit and philosophy of Stefan Pollard.
2016 The Email Marketer Thought Leader of the Year Award Winner:
This award, which the eec first presented in 2013, honors an email marketer employed by a vendor, who has been a significant thought leader in the industry shaping conversation and best practices.
David’s ability to assess, visualize, and execute fundamental ideas into actionable, measurable successes distinguished him as a clear-standout in this category. He is a recognized speaker, writer and pioneer in the email marketing and digital space. His regular Email Insider column for Media Post is one of the few regular “must reads” in an industry awash with “me too” content. Additionally, his personal characteristics are in the spirit of Stefan Pollard. David is recognized for selflessly giving and supporting hundreds of marketer and insiders. I’m confident that Stefan would have never been prouder were he alive today, to hear that David won this great honor — eec Email Marketer Thought Leader of the Year award.
Each winner will receive a custom-designed trophy and plenty of acclaim at a special recognition lunch during eec’s annual conference, March 30 – April 1, 2016 in New Orleans.
Whether you are in New Orleans or not, I hope you will join me in applauding these two exceptional leaders in the email-marketing community who go way beyond the call of duty to serve their clients, companies, fellow email marketers, and, ultimately, every email consumer.
eec Awards Subcommittee Chair
IBM Marketing Cloud