April 2016 - EEC - Email Experience Council

EEC Award winning campaign – The power of engaging content

Posted In (Blog) / Apr 19^th (2016) by Lisa Shosteck

Our recent win at the 2016 EEC Email Marketing Program Award under the category ‘Best use of humor, personality or content' for Easemytrip just again proved the fact that using email as a medium to engage will always get you the highest ROI. We changed our strategy from purely sales-driven...

Join the eec on Slack!

Posted In (Blog) / Apr 18^th (2016) by Lisa Shosteck

We believe community is an important tool in the ever-expansive toolbelt of marketers, and we want to bring more eec members together in real-time to help solve the challenges of work life. If you're an eec member then you'll receive an invitation to join eec on Slack. If you're not an eec...

Want to be a Thought Leader?

Posted In (Blog) / Apr 5^th (2016) by Lisa Shosteck

I was so humbled by the Email Experience Council to receive the Thought Leader of the Year award last week in New Orleans. Can’t pick a better city to celebrate an award with your long time peers than NOLA. I shared a video acceptance speech with the 500 or so...