May 2016 - EEC - Email Experience Council

Why Winning Awards Fuels Email Industry Growth

Posted In (Awards, Blog) / May 23^rd (2016) by Lisa Shosteck

Take a look at your trophy case. Go ahead. Take a good hard look. Do you like what you see? Are you satisfied? What does it say about you? Your agency? Your work? Marketing awards are like the ROI of our industry. They are our return on a job...

Email List Segmentation: How Much is Too Much? Not Enough?

Posted In (Blog, Email Marketing Blog, email Segmentation) / May 17^th (2016) by Lisa Shosteck

You probably know by now that segmentation improves email marketing performance significantly, so if you’re still operating primarily in “batch and blast” mode it’s time to start slicing and dicing your subscriber file. Marketers who practice list segmentation see better open and click-through rates, fewer unsubscribes and better deliverability. The...