November 2016 – EEC – Email Experience Council

4 Steps for Flawless Email Automation

Posted In (Blog) / Nov 29^th (2016) by eec Blog Contributor

From the perfectly timed follow-up email to the maddeningly unnecessary daily reminder, automated emails can be paradise or purgatory. Think about it: for every wonderfully executed welcome series’ you’ve received, you’ve waded through twice as many cringe-worthy campaigns. Ensure that YOUR email automation is flawless with these four steps, courtesy of...

EEC Releases Updated Email Authentication Guide

Posted In (Blog, Compliance - Guidance) / Nov 17^th (2016) by Lisa Shosteck

Much has changed in the decade since the EEC last updated the Email Authentication FAQ. In 2006, DKIM was barely two years old, Sender ID was still a thing and DMARC hadn’t even been invented. The eec Advocacy Subcommittee believed it was high time to bring it up-to-date. Generally speaking...