Privacy Shield Framework Hits Annual Milestone

That was a quick year! I remember – frankly, not so fondly – of the many, many painstaking months and years leading up to the final negotiated Privacy Shield framework. Well, all of the efforts were not in vain as we now mark the first year of the EU-U.S. Privacy Shield framework.

Last week, a landmark, inter-government meeting was held between U.S. and E.U. officials for the first annual review of the EU-U.S. Privacy Shield Framework. Officials from the U.S. Department of Commerce, European Commission and EU Data Protection Authorities gathered in Washington, DC to review all aspects of administration and enforcement of the Privacy Shield.

The Data & Marketing Association (DMA) has been, and continues to be, a staunch and steadfast supporter for a stream-lined approach for transferring data between the EU and U.S. It is vital to a global economy for businesses to have a valid, transparent and economical means for such data transfers while ensuring consumers’ privacy and data are aptly protected. To ensure transparency and build consumer trust, we have always asked participating companies to include the appropriate DMA Privacy Shield contact information within their Privacy Shield notices so consumers may easily contact us in case they believe that their data privacy complaint was not adequately addressed by the company directly. For consumers that are in need of such services, you may file a complaint online.

We have found the DMA Privacy Shield Program to be an effective independent dispute resolution service to our member companies that transfer data from the EU to the United States. Moreover, as our recently released DMA Privacy Shield Report highlights, we are adept at quickly and effectively addressing any consumer data privacy complaints that have been received through the program. Most inquiries were handled within 7 business days.

As an authorized third-party dispute resolution provider, under Safe Harbor and now Privacy Shield, DMA has over 16 years of experience in international data privacy mediation as well as over six decades of experience in addressing consumer marketing ethics concerns. DMA, as the leading association representing the data and marketing ecosystem, has a unique and experienced view of the benefits provided to businesses and consumers through the responsible exchange of consumer data across the Atlantic. We are pleased to provide a number of online Privacy Shield resources to assist companies in complying.

DMA will continue to work with its members to serve as a dispute resolution provider under the EU and Swiss Privacy Shield frameworks. Organizations seeking additional information about the EU-U.S. Privacy Shield Framework can read the DMA Privacy Shield Report or contact us at privacyshield@thedma.org or lshosteck@thedma.org.

Happy Anniversary Privacy Shield!

Lisa Brown Shosteck
DMA Privacy Shield Administrator

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