November 2017 - EEC - Email Experience Council

Top Email Myths Busted at the NYC EEC Meetup

Posted In (Event) / Nov 14^th (2017) by Lisa Shosteck

Email marketing professionals gathered in Return Path’s Park Avenue 41st floor Headquarters in New York City for networking, food, drinks, and a lively discussion at the Email Experience Council 2017 New York City Meet-Up, and the view was spectacular. Also working in tandem was the crew from SendGrid giving away...

Millennials Speak Out

Posted In (Blog, Email Marketing Blog, email Segmentation) / Nov 7^th (2017) by Lisa Shosteck

Inspired by the recent EEC webinar, “Millennials Speak Out: Email Marketing Preferences & Brand Loyalty,” I wanted to share a few key takeaways: We’ve been hearing “email is dead” for about 15 years, and we know that’s not true. What’s dead is outdated email strategy and spray and pray tactics....