2018 eec Award Winners

Background

The Email Experience Council accepted nominations for individuals who represent the best and brightest in the email marketing industry. The eec honors an individual from the brand-side of email marketing who exemplifies the qualities of Stefan Pollard as well as recognizes an individual who has made an incredible contribution from the vendor-side of the business. The eec also created a set of awards to promote and honor stand-out email marketing campaigns. So let’s get on to the WINNERS….

The 2018 eec Stefan Pollard Email Marketer of the Year Award

Words cannot describe the gratitude I feel for being recognized in the industry that I've dedicated a third of my life to, and by the very same people I've admired and learned so much from over the years. The best thing about Email marketers is that we're a scrappy bunch who are always pushing our considerable boundaries to the limit, and I embrace this honor as a mandate to continue striving for progress in Email development.

ALICE LI

Senior Email & Web Developer at Shutterstock

Alice as a vocal advocate and pioneer for interactivity in email resonated greatly with the eec Awards Subcommittee. Alice has overcome significant technical challenges to innovate in the area of interactive email, while also seeing a significant lift in email program performance. Her perseverance and passion for email while striving to change the perception of emails and email marketing are also consistent with the traits the eec hopes to see and honor in innovators to help change and grow the community.

The 2018 eec Stefan Pollard Email Marketer of the Year Finalist:

  • Mary Abrahamson, Email Marketing Manager; Ferguson, Inc.

Past Stefan Pollard Email Marketer Winners:

  • 2017 — Genevieve Longtin, Sharecare
  • 2016 — Jeanne Jones, Alaska Airlines
  • 2015 — Alessandra Souers, JibJab
  • 2014 — Zack Notes, Uncommongoods
  • 2013 — Sal Tripi, Publishers Clearing House
  • 2012 — Meg Reynolds, REI
  • 2011 — Loren McDonald, IBM Marketing Cloud

The 2018 eec Email Marketer Thought Leader of the Year Award

I'm so incredibly honored to be recognized by the eec and my peers. I feel truly fortunate to have found such a vibrant and dynamic industry to be a part of. A journalist by training, I'm always hungry for change, whether it's new technology, tactics, or people. The email industry has given me all of those particularly the chance to work with and learn from amazing people. A huge thanks to everyone who has helped shape, confirm, and challenge my views.

Chad S. White

Research Director at Litmus

Chad’s persistence in fostering research in email; mentoring new email marketers; and advocating for best practices in email marketing resonated greatly with the eec Awards Subcommittee members. His research provides marketers in the community with the information and data they need to get buy-in for new programs, practices, and processes. Chad’s traits are what the eec seeks to celebrate – advocacy for responsible email marketing practices and generating new ideas for how to move the industry forward.

The 2018 eec Email Marketer Thought Leader of the Year Finalists:

  • Ryan Phelan, Vice President, Marketing Insights; Adestra
  • Matthew Vernhout, Director, Privacy & Industry Relations; 250ok

Past Thought Leader Winners:

  • 2017 — David Daniels, The Relevancy Group
  • 2016 — David Baker, Cordial
  • 2015 — Justine Jordan, Litmus
  • 2014 — Dennis Dayman, Return Path

The eec Email Program Awards

This set of awards promotes excellence in email marketing by showcasing the impact that email is having in the marketplace and within organizations. How it can assist in achieving larger organizational goals while also demonstrating innovative thinking. And most importantly, these awards feature email campaigns/programs that make us excited and proud of the work being done in our industry.

The 2018 eec Program Award Winners:

  • Verizon – Michael Habib, Verizon

    Best Makeover of an Existing Email Program

  • Peloton – Emily Rusch, Peloton

    Most Innovative use of Customer or Other Data, including Automation and Triggers

  • Hair Club – William Asbury, BrightWave

    Best Subscriber Acquisition, Reactivation or Integration Program

  • Yamaha Watercraft – Elizabeth Cordeiro, Whereoware

    Best Use of Humor, Personality, Content or Brand

Our award winners were feted in New Orleans at the Email Evolution Conference April 4-6, 2018 at a special awards celebration to honor these stand-out individuals and award-winning campaigns. Contact Lisa with any questions. Visit eec Awards Subcommittee Chair Shanon Strahl and Vice-Chair Mark Talley’s blog honoring this year’s winners.

Check out some of the past and current award winners:

Dennis Dayman, Alice Li, Chad White, David Baker and Loren McDonald