The eec Releases Updated and Interactive Global Email Marketing Guide!

Do you know the key email and data protection regulations across the world?

The eec is excited to announce our newly launched web-based version of the Guide. You can access key email and data protection regulations across 77 different jurisdictions. This guide will offer a primer for organizations as they consider this important and increasingly complex area of email compliance.

More than ever it is crucial that data-driven organizations address the risks and legal responsibilities in relation to their digital marketing practices. The legislative landscape is ever growing, changing, and impactful as we continue to witness a period of unprecedented enforcement in the development of privacy and data protection regulations around the world. For the marketer, it’s no longer about a completely domestic effort, but the impact of your message on a global scale.

The eec Global Email Marketing Compliance Guide provides marketers with a comprehensive resource covering requirements in the areas of consent, opt-out, commercial content and factual email content. Marketers can select a country or jurisdiction from a drop-down menu, or click on the world map to learn more about its anti-spam and data protection regulations or laws. The Guide will be updated periodically to reflect on-going changes in the global email marketing regulatory landscape.

We offer different levels of access to the Global Guide:

  • We are pleased to offer this valuable resource to members for free – yet another value-added benefit to be a part of the eec community. Log-in to our website and click here to access the Guide.
  • Not a member? Consider joining eec. Entry level, individual membership is $399 and company membership is $999. It’s an excellent and affordable organization to learn and connect with your peers and mentors.
  • Not ready to join yet, no problem. We offer a one-year, unlimited access subscription to the Guide for $500.
  • Do you want to offer the Guide to your clients? We’ll post your company logo on the Guide’s website and provide you with a special log-in to share with an unlimited number of clients, for one-year ($1500, members and $2500, non-members).

The eec is pleased to offer this educational Guide and other online resources to assist you with your compliance efforts. We want to thank the eec Advocacy Subcommittee and Inbox Army for making this effort possible. We welcome your feedback, and please be sure to always consult with your legal counsel as you implement your global email marketing campaigns. This valuable resource is meant to provide educational guidance on compliance and best practices considerations for email and should not be considered legal advice.

Lisa Brown Shosteck
Director, eec