February 2018 - EEC - Email Experience Council

Google’s ‘AMP for Email’ – Really Cool or Terrible Idea?

Posted In (Blog, Email Marketing Blog) / Feb 16^th (2018) by Lisa Shosteck

Earlier this week, Google announced it is bringing its Accelerated Mobile Pages (AMP) technology to Gmail to create more engaging and interactive experiences with email. With over 1 billion users and the 2nd most popular email client globally, Google’s goal with AMP is to modernize Gmail and create new possibilities...