We are excited to announce the winners of the 2018 eec Awards! It was talented group of candidates this year. The eec Awards Subcommittee reviewed shining examples of campaigns and innovators who are advancing email excellence and delivering better experiences for consumers. The winners are: The 2018 eec Stefan Pollard...
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By Mark Morin CEO – Strategies Relationship Marketing As you know, the email subject line is one of the most critical elements of an email campaign. After the sender’s name and reputation, the subject line is the key driver of email open rates. So nailing your subject line copy has...
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A big part of the eec's mission is empowering the email marketing community to create better email; but what does "better" really mean? Respectful, subscriber-centric, valued, memorable and responsive if not also . . . creatively remarkable! There's a mountain of detailed information about design and coding hacks, tips, tactics...
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