The number one reason a majority of smart phone users delete an app is they don’t use it. In fact, with mobile app retention rates on average dropping to 4% after three months, keeping today’s mobile app users engaged is a daunting task. The fight against aggressive churn is worth...
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Though the world around us has clearly changed since the ‘60s, the way we market has not. Of course, we use new tools and channels, but we often forget to focus on what really matters today: People. After all, brands only exist by virtue of the relationships they build with...
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We are pleased to announce that registration for the EEC’s 2019 Email Evolution Conference is now open. The Email Evolution Conference will be held April 25-26th, with pre-conference workshops on April 24th, in Savannah, Georgia. This is a year of exciting changes for the conference, a new and beautiful location,...
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Email marketing has changed profoundly over the last 10 years, but I don’t know that the email marketing industry has fully recognized the impact. We still talk a lot about “email service providers” and “email marketers,” which may be limiting our audience and limiting our ability to educate and rally...
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Connective tissue is an important term at SendGrid, where I work—it is part of our culture and justifies a number of regular activities throughout the year. Connective tissue takes many forms: from the bonds that exist among members of the military, a fraternity of uniformed individuals that believe in a...
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