The Power of Community

Having been in the email business for almost 2 decades, I’ve been introduced to hundreds, maybe even thousands of marketers, technology, developers, and salespeople from all types of industries, all focused on a very small but important piece of their company’s business. I’ve worked closely with many of these individuals,...
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Kicking-off the eec Awards

We’re excited to announce the opening of the 2019 eec Awards. Start thinking about who shines and excels in email marketing – it’s time to nominate those trail-blazing individuals and those innovative email marketing campaigns for an eec Award. As a refresher, the eec offers different award opportunities: Pollard Award...
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5 Leaps to Omnichannel Marketing: Brands Need to Limber Up

Consumers have witnessed unprecedented change in recent decades: Shifts in behavior and demand have opened new market Existing markets have seriously expanded their offerings The above has triggered an avalanche of products and services The digitalization of the marketplace has freed consumers and merchants from the restraints of face-to-face and...
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