Evolution of Email Marketing

Email has come a long way in the 15 years since we started in the industry. Batch and blast (otherwise known as “spray and pray”) was very much the norm, and CAN-SPAM was just introduced. Triggered messages were a brand new concept, with only the most sophisticated marketers sending a...
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Career Advice from Email Veterans

We effectively spend a third of our lives working so it shouldn’t come as a surprise that many of us find our identity intrinsically connected to our professional lives, and in some cases solely defined by the work we do. Like so many of my colleagues and friends, I too...
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