Car enthusiasts are likely familiar with Top Gear, a BBC television series that tests whether vehicles live up to their manufacturers' claims via outrageous stunts, races and epic challenges —like building an amphibious car, or converting a sedan into a space shuttle. “How hard can it be?” the hosts ask...
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In 2014, I was honored and humbled to receive an accolade from my extended family and peers. I am proud to be the inaugural winner of The eec Email Marketer Thought Leader of the Year award. I was recognized for making a significant impact on the email marketing community for...
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Performing email verification at the point-of-capture is an effective and proactive way to ensure the information you are collecting online is accurate, before it enters your database. It’s quickly becoming a best practice, very easy to integrate and very affordable. This translates into more opportunities to convert users into paying...
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As you start to plan your 2019 email marketing program, think about this question: What is the purpose of your email marketing program? We usually think marketing is a means to end – to drive more conversions, qualify more leads, spread more awareness, all in the service of higher revenue,...
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