2019 eec Award Winners

Check out the winners

BACKGROUND
The Email Experience Council accepted nominations for individuals who represent the best and brightest in the email marketing industry. The eec honors an individual from the brand-side of email marketing who exemplifies the qualities of Stefan Pollard as well as recognizes an individual who has made an incredible contribution from the vendor-side of the business. The eec also created a set of awards to promote and honor stand-out email marketing campaigns.

The 2019 eec Stefan Pollard Email Marketer of the Year Award

“I’m beyond honored to follow in the footsteps of the previous years’ winners of the Stefan Pollard award–what a brilliant bunch. I’ve never found a professional community so driven by innovation, empathy, and community, so to be recognized for my work within the email industry is immensely humbling. It’s a team effort, and I’m endlessly grateful to be surrounded by such smart, kind, and generous people whose willingness to teach and share have helped me excel at work I love doing. I’m thrilled to bits to receive such a prestigious award in email, and now more than ever, I’m excited to see where we as a community will take our skills, our drive, and our dedication to human connection next.”

KAIT CREAMER

Kait CreamerEmail Marketing Manager at Scaled Agile, Inc.
Kait Creamer advocates for empathetic “surprise and delight” email marketing in and outside her work as Scaled Agile’s Email Marketing Manager. Vice-chair of the EEC’s Events and Education committee and featured on Phrasee’s “Who to Follow” series, she’s an expert and enthusiast in email, data, and marketing automation, continually pushing for next best customer-centric campaign. Prior to joining the Scaled Agile team, Kait managed the digital marketing and automation strategy at Boulder SaaS innovator, MakeMusic. She has also served on the programming committee for MediaPost’s Email Insider Summit and is an engaged member of Women of Email. She believes in beautiful design, protecting the subscriber, clean copy, and finding new opportunities for innovation in email.

The 2019 eec Stefan Pollard Email Marketer of the Year Finalist:
Lisa Eng, Director of Retention; Prose Hair

Past Stefan Pollard Email Marketer Winners:
2018 — Alice Li, Shutterstock
2017 — Genevieve Longtin, Sharecare
2016 — Jeanne Jones, Alaska Airlines
2015 — Alessandra Souers, JibJab
2014 — Zack Notes, Uncommongoods
2013 — Sal Tripi, Publishers Clearing House
2012 — Meg Reynolds, REI
2011 — Loren McDonald, IBM Marketing Cloud


The 2019 eec Email Marketer Thought Leader of the Year Award

“I’m incredibly honoured to win this award and join the ranks of previous winners. Watching the email industry mature over the last two decades and being able to participate in its growth, learning from my peers and sharing my own ideas, is what makes our community unique. In 2007, I started talking to the world on my blog, hoping someone would care enough to read what I had to say, and now, to be recognized in this way, when there are so many wonderful and deserving people, means the world to me and I’m humbled by this honour.”

MATTHEW VERNHOUT

Matt VernhoutDirector of Privacy & Industry Relations; 250ok
For nearly 20 years, Matt remains a champion for liberating email’s potential through exceeding and continually refining email marketing and privacy best practices, influencing anti-spam legislation and compliance with international laws, and managing ISP expectations. His efforts in advocating for best practices in email marketing resonated greatly with the eec Awards Subcommittee members.

The 2019 eec Email Marketer Thought Leader of the Year Finalist:
Kath Pay, CEO; Holistic Email Marketing

Past Thought Leader Winners:
2018 — Chad White, Litmus
2017 — David Daniels, The Relevancy Group
2016 — David Baker, Cordial
2015 — Justine Jordan, Litmus
2014 — Dennis Dayman, Return Path


The eec Email Program Awards

This set of awards promotes excellence in email marketing by showcasing the impact that email is having in the marketplace and within organizations. How it can assist in achieving larger organizational goals while also demonstrating innovative thinking. And most importantly, these awards feature email campaigns/programs that make us excited and proud of the work being done in our industry.

THE 2019 EEC PROGRAM AWARD WINNERS:

Best Makeover of an Existing Email Program
Email Program: Hawaiian Airlines
Campaign Manager: Avi Mannis, SVP of Marketing and the Email Marketing Team; Hawaiian Airlines
Creative: View Creative

Most Innovative use of Customer or Other Data, including Automation and Triggers
Email Program: Samsung Electronics America
Campaign Managers: Jason Redmond, Director, Demand Generation; Samsung Electronics America & Madeleine Thom, Head of CRM, Automation and Analytics; Samsung Electronics America
Creative: View Creative

Best Nurture Campaign
Email Program: SmartMusic
Campaign Manager: Kait Creamer, Email Marketing Manager; Scaled Agile, Inc.
Creative: View Creative

Best Use of Email in a Cross-Channel Campaign
Email Program: Tremblant
Campaign Manager: Nadia Maves, Relationship Marketing Advisor; Station Mont Tremblant
Creative: View Creative

Best Use of Humor, Personality, Content or Brand (People’s Choice Award)
Email Program: HotelTonight
Email Marketing Team: Giovanni Zacchia, Rachel Jamison, K-Tjen Khong
Creative Team: Jessica Lin, Nikki Foster, Sarah Bonner, Jordan Braun
Creative: View Creative

Award winners were honored at the Email Evolution Conference April 24-26, 2019 in Savannah, GA at a special awards celebration to honor these stand-out individuals and award-winning campaigns.

2019 EEC Program Award Winners

2019 EEC Individual Award Winners