Email Marketers Aged 21 to 30: Here’s the Best Career Move You Can Make (and it starts at just $125 per year)

No one went to school for this and no one left school saying “I’m going into Email”.  The Email industry’s biggest, worst-kept secret is that on our first day on the job, we all knew little-to-nothing about Email Marketing.  Thanks to a robust community and groups like EEC, we all...
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EEC Releases Achieving Accessibility in Email Guides

What is accessibility? It's the quality of being easily understood, easy to use or obtain. Accessibility is about equality. Not just treating everyone the same but providing a single experience that factors in everyone's needs regardless of their personal circumstance. Over 1 billion people worldwide, nearly 13%, are affected by...
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What Email Service Providers Can Learn from Facebook

Email marketing typically proves the highest ROI for digital marketing spend. Various studies have shown the return to be 30, 35, 40 or even 40+ in revenue dollars per dollar spent on email. Email doesn’t always receive the recognition it should. Have you ever talked to a business owner who...
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What effect, if any, does Brexit have on GDPR

Updated January 21, 2019 to reflect latest rejection of Brexit deal. Many of you know by now that the EU’s General Data Protection Regulation (GDPR) is the result of four years of work by the EU to bring data protection legislation into line with new, previously unforeseen ways that data...
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