Month: February 2019

EEC Releases Achieving Accessibility in Email Guides

Posted In (Accessibility, Advocacy, Compliance - Guidance) / Feb 28th (2019) by Lisa Shosteck
What is accessibility? It's the quality of being easily understood, easy to use or obtain. Accessibility is about equality. Not just treating everyone the same but providing a single experience that factors in everyone's needs regardless of their personal circumstance. Over 1 billion people worldwide, nearly 13%, are affected by...
Read More

What Email Service Providers Can Learn from Facebook

Posted In (Advocacy, Blog, Email Marketing Blog, ESP, Social) / Feb 14th (2019) by Lisa Shosteck
Email marketing typically proves the highest ROI for digital marketing spend. Various studies have shown the return to be 30, 35, 40 or even 40+ in revenue dollars per dollar spent on email. Email doesn’t always receive the recognition it should. Have you ever talked to a business owner who...
Read More