March 2019 - EEC - Email Experience Council

From the Ground Up

Posted In (Compliance - Guidance, Email Marketing Blog, Research, Subcommittees) / Mar 27^th (2019) by Lisa Shosteck

Building email marketing campaigns that support your sales team. As email marketers, we have insight into the entry point of when and how a lead enters the sales pipeline, and if we're lucky, the supporting demographic data. What we may not know is the what and the why: what information...

Email Marketers Aged 21 to 30: Here’s the Best Career Move You Can Make (and it starts at just $125 per year)

Posted In (eec Leadership, Membership, Subcommittees, Young Professionals) / Mar 14^th (2019) by Lisa Shosteck

No one went to school for this and no one left school saying “I’m going into Email”. The Email industry’s biggest, worst-kept secret is that on our first day on the job, we all knew little-to-nothing about Email Marketing. Thanks to a robust community and groups like EEC, we all...