From the Ground Up

Building email marketing campaigns that support your sales team. As email marketers, we have insight into the entry point of when and how a lead enters the sales pipeline, and if we're lucky, the supporting demographic data. What we may not know is the what and the why: what information...
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Email Marketers Aged 21 to 30: Here’s the Best Career Move You Can Make (and it starts at just $125 per year)

No one went to school for this and no one left school saying “I’m going into Email”.  The Email industry’s biggest, worst-kept secret is that on our first day on the job, we all knew little-to-nothing about Email Marketing.  Thanks to a robust community and groups like EEC, we all...
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