3 Reasons Why Deliverability Monitoring Matters

Deliverability. It’s the seven-syllable word that can either excite or intimidate you. Although email continues to be the most ubiquitous medium for marketers today, the ability to reach a customer’s inbox isn’t guaranteed.  On average, a staggering 20% of all permission-based emails never make it to the inbox. Instead, these...
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UNESCO & Email Marketing — A Positive Digital Marketing Case Study

Everybody’s heard of UNESCO. Yet not everybody knows just how much good this nonprofit does around the world. To clarify, UNESCO stands for the United Nations Educational, Scientific and Cultural Organization. It’s a specialized agency of the United Nations that contributes to peace and security by promoting international collaboration through...
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