June 2019 - EEC - Email Experience Council

A Case Study in Brand Visibility and Image Display Impact

Posted In (Blog, Case Study) / Jun 7^th (2019) by eec Blog Contributor

In the past year we have seen the birth of BIMI - short for Brand Indicators for Message Identification, and it just came out of a pilot test at Yahoo Mail. BIMI brings a simple unified method of presenting brand logos to help marketers give their brands more visibility while...

UNESCO & Email Marketing — A Positive Digital Marketing Case Study

Posted In (Blog, Case Study, Email Marketing Blog) / Jun 6^th (2019) by eec Blog Contributor

Everybody’s heard of UNESCO. Yet not everybody knows just how much good this nonprofit does around the world. To clarify, UNESCO stands for the United Nations Educational, Scientific and Cultural Organization. It’s a specialized agency of the United Nations that contributes to peace and security by promoting international collaboration through...