We try to avoid them, but mistakes can happen to the best of us. Sometimes, it’s just a pesky typo. Or a small design flaw. No worries... Just add a note to your QA checklist and move on to the next challenge. But sometimes, the error is more serious. Like...
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Deliverability. It’s the seven-syllable word that can either excite or intimidate you. Although email continues to be the most ubiquitous medium for marketers today, the ability to reach a customer’s inbox isn’t guaranteed. On average, a staggering 20% of all permission-based emails never make it to the inbox. Instead, these...
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In the past year we have seen the birth of BIMI - short for Brand Indicators for Message Identification, and it just came out of a pilot test at Yahoo Mail. BIMI brings a simple unified method of presenting brand logos to help marketers give their brands more visibility while...
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Everybody’s heard of UNESCO. Yet not everybody knows just how much good this nonprofit does around the world. To clarify, UNESCO stands for the United Nations Educational, Scientific and Cultural Organization. It’s a specialized agency of the United Nations that contributes to peace and security by promoting international collaboration through...
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