EEC Launches: New Webpage and Resources for Consumers

As leading email marketing professionals in the field, we strive to provide industry with best practices and standards while also educating consumers on online trends and definitions to help navigate this growing field of threats and opportunities. Our website can now be both a destination for marketing practitioners and consumers....
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Amazon Prime Day: A “Perfect Storm” of Email Marketing

Amazon’s fifth annual high-impact Prime Day event formally launched on July 15th, with news-hype worthy of the massive event it has become.  It’s billed as a quick, intensive two-day affair, but that’s misleading.   Here at eDataSource, our tracking of this year’s Amazon’s Prime Day themed emails shows messaging promoting “Early...
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