As leading email marketing professionals in the field, we strive to provide industry with best practices and standards while also educating consumers on online trends and definitions to help navigate this growing field of threats and opportunities.
Our website can now be both a destination for marketing practitioners and consumers. We encourage consumers to visit our new page: https://emailexperience.org/email-resources/consumer-tips/ to access our new tools and online resources. This includes a Consumer Email Tips Guide — chock full of Q&As, definitions, and information.
Big thanks to our co-authors of this new Consumer Tips Guide:
- Len Shneyder, VP | Industry Relations at Twillo Sendgrid, EEC Chair
- Matthew Vernhout, Director, Privacy and Industry Relations at 250ok, EEC Vice Chair
- Tom Wozniak, Executive Director of Marketing at Optizmo
This guide provides key statistics regarding the number of email messages sent daily, the average number of email addresses a consumer uses, and a general introduction on email’s value to consumers. Consumers will get useful and practical tips and techniques to protect themselves from online threats and to navigate this new world of email threats.
Matthew Vernhout, Director, Privacy and Industry Relations at 250ok, EEC Vice Chair
*If you’re an eec member and want to contribute a whitepaper, tool, or other online guidance to our new Consumer Resources webpage, contact eec staff.