5 Tricks to Make your Email Marketing a Real Halloween Treat

Halloween’s massive popularity has led some retailers to rank it second only to Christmas, with projected spending at an unBOOlievable $8.8B in 2019. Our marketers are having a scream dressing up and sending out Halloween campaigns for Epsilon's clients. Try these 5 tricks yourself: Trick #1 Dress up your design:...
Read More

4 Spooktacular Email Campaign Ideas We Love

Fall is the perfect opportunity to increase engagement before the all-important holiday season begins. Halloween sets the tone for the winter holidays – indicating how sales will fare from Thanksgiving to the New Year. Let’s take a look at 4 festive examples that kicked off the holidays in style and...
Read More

The Terrors Lurking in Your Email Database!

The ghouls roaming the earth at Halloween are like Casper the friendly ghost compared to the terrors lurking in your email database. These demons will slaughter your email marketing program faster than you can yell “Trick or Treat!” Why? Because bad email addresses are like vampires. They suck the lifeblood...
Read More

Spooky Checklist for Your Email Campaigns

Halloween can be fun, spooky and… profitable! If you play it right, your email marketing actions may help you boost your results! How? Most of us adore Halloween and holiday-themed campaigns as it gets us into the celebration mood. For marketers, it’s a wonderful opportunity to boost engagement and sales...
Read More

How to Stop Customers From “Ghosting” You

If you’ve never had the misfortune of being ghosted, it’s when somebody you’re dating suddenly cuts all ties and communication with you for no apparent reason. While ghosting is most commonly associated with millennial dating woes, it’s hard not to see the similarity between a promising suitor failing to respond...
Read More

Tips for Email Success on Black Friday Weekend

For many businesses, the weekend of Black Friday has the potential for a big surge in revenue and exposure.  But did you know you could also damage your brand’s sender reputation with your holiday sending approach? Here are some tips to help your brand’s emails have the best chance to...
Read More