Fall is the perfect opportunity to increase engagement before the all-important holiday season begins. Halloween sets the tone for the winter holidays – indicating how sales will fare from Thanksgiving to the New Year. Let’s take a look at 4 festive examples that kicked off the holidays in style and have us in the Halloween spirit.
1. Use context to provide helpful tips
Since the temperatures are dropping, Uniqlo knew it was the perfect time to send out a targeted promotion for their Heattech collection. So, they used weather forecasting & targeting to create a personalized Halloween promotion. The email opened up with a 7-day targeted forecast based on the user’s location at the moment-of-open and helped Uniqlo send several creative variations at once. The banner underneath the forecast even used weather targeting to recommend Heattech, Heattech Extra Warm, or Heattech Ultra warm based on the current temperature.
2. Surprise and delight with a unique offer
When AC Moore wanted to encourage customers to redeem coupons at their nearest store, they knew a scratch-off was the way to go. So, they created a jack-o-lantern scratch off to give subscribers a discount on spooky new arrivals. This is a great way to drive clicks and engagement to your seasonal promotions.
3. Give travelers spooky inspiration
Lufthansa wanted to create a Halloween version of their newsletter to encourage subscribers to uncover mysteries abroad. They used live pricing modules to show their subscribers flights to spooky attractions all over Europe. Leveraging real-time elements helps create an elevated customer experience that ensures that the customer always sees up-to-the-second pricing and trip information.
4. Add authenticity with a fun reveal
The NHL sent out a playful email using a scratch-off app functionality, and the players were the star of the show. Fans got to reveal some of their favorite players’ Halloween costumes. This is another great way to use authenticity to drive clicks and engagement in a seasonal campaign.
Inspiration for your holiday campaigns
The busy holiday season is almost upon us, so if you’re looking for some last-minute inspiration to fill any holes in your campaign planning, we recommend checking out our Steal These Holiday Email Ideas ebook.
Carine Alexis, Content Specialist at Movable Ink