November 2019 - EEC - Email Experience Council

Is your email Welcome Series all about you?

Posted In (Blog, Email Marketing Blog) / Nov 20^th (2019) by eec Blog Contributor

By Mark Morin An email welcome series of emails that greets new subscribers and new customers is a great way to stimulate initial engagement. And it can have a strong influence on subsequent engagement and conversion. But all depends on the value that your welcome series provides to the customers....

Optimizing your Email Program for the Holiday Season

Posted In (Compliance - Guidance, Email Marketing Blog, Holiday, Subcommittees) / Nov 8^th (2019) by Lisa Shosteck

Halloween has come and gone, the leaves are changing, and so have the clocks! Can you believe it’s that time of year again, already?!? Email marketers are gearing up for what tends to be their busiest time of year, and the only thing slowing them down is that pesky little...