We are excited about this year’s 2020 ANA Email Evolution Conference in Nashville, Tennessee, April 13-15th. This year’s new and beautiful location, innovative learning tracks, and better than ever networking will make it an event that shouldn’t be missed. Last year, there were a record number of brands in attendance...
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Would you change your marketing tactics if you knew your message wasn’t reaching an audience with $1 trillion in purchasing power? By the most recent estimates, that’s the annual disposable income of the global disability market. If your website and emails aren’t accessible, you could be missing out on a...
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Working with digital marketers over the last 15 years, I’ve witnessed a habit where they can become all consumed with activity metrics like email open rates, website page views, number of marketing qualified leads, and webinar attendee to registrant percentage rate. While these metrics are important in understanding your marketing...
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By April Mullen It’s hard to believe that it’s 2020 and that email is more effective than ever. Our beloved channel is aging gracefully in many ways. While it still doesn’t get the attention it deserves as compared to other channels and digital innovations, it has withstood the test of...
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By Jakub Olexa, Mailkit If you are a US-based company you are most likely worried about your deliverability to the big 3 mailbox providers - Gmail, Outlook, and Yahoo. This extends to the focus of the ESP & Inbox placement monitoring providers as these are the destinations customers are focusing...
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We’re excited to announce the opening of the 2020 EEC Awards. Start thinking about who shines and excels in email marketing – it’s time to nominate those trail-blazing individuals and those innovative email marketing campaigns for an EEC Award. We made some exciting changes this year in looking for...
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