2020 - EEC - Email Experience Council

What’s Ahead for Email Marketing in 2020?

Posted In (Blog, Email Marketing Blog) / Jan 7^th (2020) by Lisa Shosteck

By April Mullen It’s hard to believe that it’s 2020 and that email is more effective than ever. Our beloved channel is aging gracefully in many ways. While it still doesn’t get the attention it deserves as compared to other channels and digital innovations, it has withstood the test of...

Deliverability: Beyond the big 3 + small 3

Posted In (Blog, Email Marketing Blog) / Jan 8^th (2020) by eec Blog Contributor

By Jakub Olexa, Mailkit If you are a US-based company you are most likely worried about your deliverability to the big 3 mailbox providers - Gmail, Outlook, and Yahoo. This extends to the focus of the ESP & Inbox placement monitoring providers as these are the destinations customers are focusing...

Who Excels in Email Marketing? Nominate for an EEC Award!

Posted In (Awards) / Jan 6^th (2020) by Lisa Shosteck

We’re excited to announce the opening of the 2020 EEC Awards. Start thinking about who shines and excels in email marketing – it’s time to nominate those trail-blazing individuals and those innovative email marketing campaigns for an EEC Award. We made some exciting changes this year in looking for...