February 2020 - EEC - Email Experience Council

Join world’s best and brightest email marketers: #ANAeec in Nashville!

Posted In (Email Evolution Conference, Event) / Feb 12^th (2020) by Lisa Shosteck

We are excited about this year’s 2020 ANA Email Evolution Conference in Nashville, Tennessee, April 13-15th. This year’s new and beautiful location, innovative learning tracks, and better than ever networking will make it an event that shouldn’t be missed. Last year, there were a record number of brands in attendance...

How to Create a More Accessible Future

Posted In (Accessibility, Advocacy, Compliance - Guidance, eec Leadership) / Feb 1^st (2020) by Lisa Shosteck

Would you change your marketing tactics if you knew your message wasn’t reaching an audience with $1 trillion in purchasing power? By the most recent estimates, that’s the annual disposable income of the global disability market. If your website and emails aren’t accessible, you could be missing out on a...