September 2020 - EEC - Email Experience Council

Going Postal Took on a Whole New Meaning in 2020

Posted In (Email Marketing Blog, Research) / Sep 29^th (2020) by Lisa Shosteck

We recently released a very informative piece on “The State of Appends”, where we analyzed several different data points Webbula customers purchased from us in the first half of 2020, the trends we saw, and reasons why they did it. One of my favorite pieces of data is an oldie...

The Ultimate Email Marketing Strategy Guide - Everything You Need To Know

How to Fine Tune and Adjust Your Email Strategy During COVID-19

Posted In (Compliance - Guidance, COVID, Email Marketing Blog) / Sep 21^st (2020) by Lisa Shosteck

“Nothing is constant except change.“ What you may have taken for granted months ago has become vital today. Consumer perception and behavior have severely altered as people experienced various emotional ups and downs during this pandemic. The pandemic has affected the global economy severely, and confusion ensued. Thanks to the...