Congratulations to the 2021 EEC Program Award Winners…

We are excited to announce the winners of the 2021 ANA Email Experience Council’s Email Program Awards. This set of awards seeks to promote excellence in email marketing by showcasing the impact that email is having in the marketplace and within organizations. How it can assist in achieving larger organizational goals while also demonstrating innovative thinking. And most importantly, these awards feature email campaigns, programs and people that make us excited and proud of the work being done in our industry.

We’re proud to announce the following 2021 EEC Program Award Winners:

Best Overall Improvement Program Award Winner: Party City CRM Pilot Testing

Congratulations to our winner – the Party City CRM Pilot Testing, as well as our semi-finalists, the Salvation Army Giving 2020 Campaign and Rover-Doggone Good Personalization. The pandemic drove a lot of change in email strategy in 2020.  These award-winning campaigns provided robust submissions with tangible results, showcasing the ability to pivot — using data + technology to improve and define new baselines to achieve their objectives. As this was only the second year that the award has been offered, we were excited to see such a diversity of submissions, from non-profits to retail and healthcare. We can’t wait to see what great results and submissions 2021 will bring!

  • Campaign Managers:
    • Priyanka Ghodasara |Digital Marketing – Ecommerce | Party City
    • Lewis Tierney | Consultant | Party City
    • Meg McCambridge | Consultant | Party City
    • Andres Baez | Manager of Integrated CRM Strategy Planning | Party City
    • Andrea Claxton | Group Account Director | DEG
    • CiCi Wood-Coyan | Sr. Project Manager | DEG
    • Hal Hollingsworth | Account Manager | DEG
    • Alexis Olson | Account Manager | DEG
    • Kelly Wang | Campaign Manager | DEG
    • Stephanie Ogilvie | Sr. Relationship Marketing Strategist | DEG
    • Wendy Roush | Sr. SFMC Engineer | DEG
    • Kate DiRocco | Manager SFMC Consultant | DEG
  • Judged: based on prior results identified, core insight identified that drove the change, testing rigor/validity and results
  • Creative: View Creative
  • Semi-Finalists:
    • The Salvation Army 2020 Holiday Giving Campaigns
      • Katie Manring | Project Manager | DEG
      • Mary Curtis | Sr. SFMC Consultant | DEG
      • Genna Matson | Sr. SFMC Engineer | DEG
      • Lisa Dick | Sr. Relationship Marketing Strategist | DEG
      • Rachel Harbaugh | Associate Relationship Marketing Strategist | DEG
      • Travis McCan | Sr. Relationship Marketing Strategist | DEG
      • Justin Billet | Art Director | DEG
      • Elena Owens | Sr. Copywriter | DEG
      • Matt Yang | Graphic Designer | DEG
      • Laura Siddall | Campaign Manager | DEG
      • Evan Davis | Manager of Campaign Specialists | DEG
      • Shrey Bhatnagar | Marketing Data Scientist | DEG
      • Joe Parrish | Sr. Marketing Analyst | DEG
      • Andrea Hadel | Account Supervisor | DEG
      • Liju M. Rajan | Territorial Director of Digital Strategies | The Salvation Army Eastern Territory
      • Thomas Shields | Digital Marketing, CRD | The Salvation Army Eastern Territory

“One-Person Team” Award Winner: Hailey Pettit

Hailey Pettit | CRM Manager | Nurx

I am incredibly honored to be recognized by the ANA Email Experience Council and as part of the email marketing community. There have been many constraints on all of us due to COVID and the underlying climate. However, these constraints have led to opportunities for brands to meet consumers where they are with empathy and compassion. When done right, email allows you to do just that and we saw the positive impact it had on our KPIs when we leaned in. It motivates me and makes me proud to be a part of this industry and seeing talented marketers utilizing email to make a difference in a challenging time.”

Hailey Pettit is the sole driver of email at Nurx, and she has improved nearly every metric that matters to the company, from CPA and CAC to increases in service requests through the channel. Hailey’s efforts cover revenue generation and cost savings, showing a broad spectrum of the power of email. As Nurx’s CMO shared, Hailey can definitely “teach us all how to be better.”

 

  • Judged: based on impact, constraints, metric quality and innovation
  • Finalist: Emily McLeod | Public Affairs Specialist | NASA

Cross-Channel Award Winner: McDonald’s Famous Orders

Campaign Manager, Catherine Thacker | Director of CRM | McDonald’s

McDonald’s Famous Orders campaign delivered an engaging and exciting experience with a major wow factor! The campaign’s goals were to drive digital adoption as well as increase guest count during a global pandemic that challenged the industry. This was accomplished through a truly cross-channel campaign that leveraged email, push, dotcom, and app, and created a powerful digital first experience. As a result, the campaign beat all targeted goals; increasing new customers, retaining existing customers at a higher than expected rate, and reducing the number of lapsed customers. McDonald’s hit their app registration goal in a record 3 days and the associated email campaign delivered the second highest impact to incremental revenue in 2020. Famous Orders was both buzzworthy and effective, making it the winner for the Cross-Channel category.

  • Judged: based on impact, constraints, metric quality and innovation
  • Creative: View Creative
  • Semi-Finalists:
    • SCENE Member Reactivation, Campaign Managers:
      • Ryan Giff | Executive Director, Partnerships & CRM | SCENE
      • Greg Elliott | Managing Director | William Thomas Digital
    • Neutrogena Holiday Campaigns, Campaign Managers:
      • Lucy Sun | Brand Manager, Digital | Johnson & Johnson
      • Katie Manring | Project Manager | DEG
      • Mary Curtis | Sr. SFMC Consultant | DEG
      • Genna Matson | Sr. SFMC Engineer | DEG
      • Lisa Dick | Sr. Relationship Marketing Strategist | DEG
      • Rachel Harbaugh | Associate Relationship Marketing Strategist | DEG
      • Travis McCan | Sr. Relationship Marketing Strategist | DEG
      • Justin Billet | Art Director | DEG
      • Elena Owens | Sr. Copywriter | DEG
      • Matt Yang | Graphic Designer | DEG
      • Laura Siddall | Campaign Manager | DEG
      • Evan Davis | Manager of Campaign Specialists | DEG
      • Shrey Bhatnagar | Marketing Data Scientist | DEG
      • Joe Parrish | Sr. Marketing Analyst | DEG
      • Andrea Hade l| Account Supervisor | DEG

We are thrilled to be honoring these innovative and shining examples of best practices for email marketers. The stand-out programs and people that were selected are exemplary models of the qualities and high standards that these awards stand for. We will be celebrating the winners at our upcoming 2021 ANA Email Evolution Conference: A Virtual Conference. We hope you’ll join us in cheering on your peers and mentors!

Ryan Phelan (Chair) and Jose Cebrian (Vice-Chair), EEC Awards Subcommittee