May 2021 - EEC - Email Experience Council

ANAeec “So You’ve Been Blocked!” Panel Recap

Posted In (Compliance - Guidance, Deliverabililty, Email Evolution Conference, Email Marketing Blog) / May 25^th (2021) by Lisa Shosteck

One of the scariest things an email marketer can learn is that your email is being blocked. Especially if you feel like you’re a good sender who’s following best practices and legitimately trying to do the right thing. Which is why the ANA Email Experience Council felt it was important...

The State of Email Marketing: The Lasting Effects of the Pandemic on Email Priorities

Posted In (Accessibility, Email Evolution Conference, Email Marketing Blog) / May 14^th (2021) by Lisa Shosteck

We’re experiencing a myriad of crises all at once—ranging from the pandemic health crisis to social unrest and insurrection to financial crises. These have led to profound changes in consumers’ buying habits and housing choices, and an acceleration of ecommerce, digital entertainment, and work from home trends. With COVID-19 still...