Advisory Committees

The eec’s collective vision continues with the Member Advisory Committee and Subcommittees which provide leadership and support key functions of the eec.


Member Advisory Committee (MAC)

The Member Advisory Committee is the Board of the Email Experience Council. Meet your executive team »

Our Mission is to:

  • Present professional education programs and encourage the sharing of knowledge and experience through online and offline conferences, seminars, webinars, and publications.
  • Encourage and publicize excellent performance and ethical practices by email and digital marketers and entities that serve them.
  • Protect and advance the interests of all email and digital marketers with marketing media; with legislative, regulatory, and standards-setting bodies; with trade and consumer media; and with the general public.
  • Create broad coalitions of like-minded organizations to work towards a common goal of supporting and protecting email and digital marketers.

Subcommittees that serve under MAC:

Advocacy Subcommittee, Chaired by Matt Vernhout; Inbox Marketer. Recommends/develops best practices, guidance and position papers.

Awards Subcommittee, Chaired by Loren McDonald; IBM Silverpop. Recognizes the best and brightest in email marketing and thought leadership.

Education & Events Subcommittee, Chaired by Ali Swerdlow; LiveIntent. Develops specialized regional and networking events.

Marketing & Membership Subcommittee, Chaired by John Caldwell; Red Pill Email. Acquisition, retention and engagement with the eec membership.

Previous Projects: Developed and launched an eec YouTube Marketer Education Channel.