Leadership Board

The EEC would not be able accomplish all that it does without the dedication and commitment of the members of the ANA Email Experience Council. A special thanks to the members that serve on the Member Advisory Committee (listed below) and EEC Subcommittees. We’re grateful for all of their hard work, great ideas and inspiring leadership.


MAC is comprised of leaders in the email marketing community and sets the strategic direction and forwards the mission for the entire ANA Email Experience Council. Meet your executive leadership team:

  • Mr. Matthew Vernhout Chair of MAC VP, Deliverability North America (Netcore Cloud)
  • Ms. Karen Talavera Vice-Chair of MAC President (Synchronicity Marketing)
  • Mr. Jose Cebrian Vice-Chair of Awards Subcommittee SVP, Marketing Strategy (Merkle)
  • Mr. Scott Cohen 2021 Conference Planning Committee Senior Email Marketing Manager (Purple)
  • Ms. Heather Curcio Awards Subcommittee Email Channel Marketing Manager, Digital Member Experience (AARP)
  • Mr. Brad Gurley Practices & Standards and Education & Events Subcommittees Director, Deliverability (MessageGears)
  • Mr. Derek Harding Chair of Practices & Standards Subcommittee Chief Technology Officer (Trendline Interactive)
  • Ms. Guilda Hilaire Chair of EDI Taskforce Senior Product Marketing Manager (Salesforce)
  • Ms. Jennifer Hoth Co-Chair of Nominations Committee Director of Global Loyalty Marketing and CRM (ASICS)
  • Mr. Justin Khoo Practices & Standards Subcommittee President (ProofJump)
  • Ms. April Mullen Planning Committee and Practices & Standards Subcommittee Director of Brand and Content Marketing (SparkPost)
  • Ms. Kath Pay Practices & Standards Subcommittee CEO (Holistic Email Marketing)
  • Mr. Ryan Phelan Chairman Emeritus & Chair of Awards Subcommittee CMO (Origin Email)
  • Ms. Gretchen Scheiman Awards Subcommittee
  • Mr. Tink Taylor Co-Chair of Nominations Committee Founder & President (dotdigital)
  • Mr. Bart Thornburg 2021 Conference Planning Committee Director of Email Marketing (Total Wine & More)
  • Mr. Udeme Ukutt 2021 Conference Planning Committee; and Practices & Standards Postmaster & Sr. Systems Software Engineer (LinkedIn)

Our Mission is to:
  • EDUCATE the latest trends and techniques from EEC-hosted webinars, reports, and events.
  • PROTECT your practices with guidance… to ADVOCATE ethical email marketing best practices and technologies.
  • CONNECT with experts, thought leaders and peers in your field from across the globe.
  • LEAD through engagement and volunteer opportunities with EEC committees and projects.

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.