Meet Your Staff

Lisa Brown Shosteck

Director, Email Experience Council | ANA Privacy Shield Administrator & Accountability & Ethics

Lisa manages the ANA Email Experience Council (EEC) and its Member Advisory Committee (MAC) and various EEC subcommittees that serve under the Board. She manages member and sponsor benefits/communications including the bi-weekly eec e-newsletter, website and event promotions. She also serves as the ANA Privacy Shield Program Administrator and Accountability Managing Consultant for the DMA Division of the Association of National Advertisers to ensure compliance with ethical guidelines and mediate consumer inquiries regarding marketing offers.

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Jocelyn Agarin

Director of Education & Conferences | Email Experience Council & Nonprofit Federation

Jocelyn serves as the director of education and conferences and is the staff lead on the Email Evolution Conference and education and networking opportunities for the EEC community including local meetups and webinars. If you are interested in participating or presenting, please reach out to her.

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Xenia “Senny” Boone, Esq.

SVP, ANA | Email Experience Council & Nonprofit Federation

Senny Boone leads the organization’s efforts in ethics, compliance and best practices for the data-driven marketing department within the Association of National Advertisers (ANA) and served as internal general counsel for the Data & Marketing Association (DMA) prior to its acquisition by ANA. She has over 25 years of communications law experience spanning a range of marketing, advertising and fundraising issues. She manages volunteer committees on ethical guidelines, ethics case reviews and educates consumers regarding ethical marketing practices. She aids educational efforts for corporate & social responsibility, data privacy and works with members on marketing and fundraising compliance. Since 2002, Boone has led the Nonprofit Federation (NF) of nearly 400 nonprofit organizations and fundraisers before Congress, state and federal regulatory bodies to ensure reasonable fundraising regulation. Since 2012, she has overseen the Email Experience Council (EEC).

Jeremy Ladson

Manager, Education & Events | ANA Nonprofit Federation & Email Experience Council

Jeremy is a program manager for the Email Evolution Conference. His primary focus is to ensure the conference provides the most innovative content, features the most engaging speakers, and offers plenty of opportunity for networking with peers, clients, and partners. Jeremy accomplishes this goal through collaboration with the planning committee and chairs. Additionally, Jeremy works with logistics to ensure the conference runs smoothly for all involved and is a memorable experience.

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