Amazon’s fifth annual high-impact Prime Day event formally launched on July 15th, with news-hype worthy of the massive event it has become. It’s billed as a quick, intensive two-day affair, but that’s misleading. Here at eDataSource, our tracking of this year’s Amazon’s Prime Day themed emails shows messaging promoting “Early...
We try to avoid them, but mistakes can happen to the best of us. Sometimes, it’s just a pesky typo. Or a small design flaw. No worries... Just add a note to your QA checklist and move on to the next challenge. But sometimes, the error is more serious. Like...
Deliverability. It’s the seven-syllable word that can either excite or intimidate you. Although email continues to be the most ubiquitous medium for marketers today, the ability to reach a customer’s inbox isn’t guaranteed. On average, a staggering 20% of all permission-based emails never make it to the inbox. Instead, these...
In the past year we have seen the birth of BIMI - short for Brand Indicators for Message Identification, and it just came out of a pilot test at Yahoo Mail. BIMI brings a simple unified method of presenting brand logos to help marketers give their brands more visibility while...
Everybody’s heard of UNESCO. Yet not everybody knows just how much good this nonprofit does around the world. To clarify, UNESCO stands for the United Nations Educational, Scientific and Cultural Organization. It’s a specialized agency of the United Nations that contributes to peace and security by promoting international collaboration through...
I'm just back from the 2019 Email Evolution Conference in Savannah, Georgia -- I hope you were there with us! And on the flight home I was thinking about what the Email Experience Council (EEC) means to me. Basically, why I EEC. And why I believe that everyone working in...
Updated January 21, 2019 to reflect latest rejection of Brexit deal. Many of you know by now that the EU’s General Data Protection Regulation (GDPR) is the result of four years of work by the EU to bring data protection legislation into line with new, previously unforeseen ways that data...
As you start to plan your 2019 email marketing program, think about this question: What is the purpose of your email marketing program? We usually think marketing is a means to end – to drive more conversions, qualify more leads, spread more awareness, all in the service of higher revenue,...
For most businesses in retail, eCommerce, CPG and adjacent industries, the next few months will make or break their bottom line. Holiday sales alone accounted for 20% of retail industry revenue last year. With the stakes this high, you can’t afford to have a peak marketing strategy based on outdated...
We effectively spend a third of our lives working so it shouldn’t come as a surprise that many of us find our identity intrinsically connected to our professional lives, and in some cases solely defined by the work we do. Like so many of my colleagues and friends, I too...
The Minimum Viable Product (MVP) model is one that’s been around for some time. It’s a framework for product development, made famous by companies like Zappos, Dropbox and Uber, and a core tenant of many software strategies. The MVP model is also wildly valuable in building effective email marketing. What...
The number one reason a majority of smart phone users delete an app is they don’t use it. In fact, with mobile app retention rates on average dropping to 4% after three months, keeping today’s mobile app users engaged is a daunting task. The fight against aggressive churn is worth...
Though the world around us has clearly changed since the ‘60s, the way we market has not. Of course, we use new tools and channels, but we often forget to focus on what really matters today: People. After all, brands only exist by virtue of the relationships they build with...
By Mark Morin CEO – Strategies Relationship Marketing As you know, the email subject line is one of the most critical elements of an email campaign. After the sender’s name and reputation, the subject line is the key driver of email open rates. So nailing your subject line copy has...
