Is your email Welcome Series all about you?

By Mark Morin An email welcome series of emails that greets new subscribers and new customers is a great way to stimulate initial engagement. And it can have a strong influence on subsequent engagement and conversion. But all depends on the value that your welcome series provides to the customers....
Read More

Amazon Prime Day: A “Perfect Storm” of Email Marketing

Amazon’s fifth annual high-impact Prime Day event formally launched on July 15th, with news-hype worthy of the massive event it has become.  It’s billed as a quick, intensive two-day affair, but that’s misleading.   Here at eDataSource, our tracking of this year’s Amazon’s Prime Day themed emails shows messaging promoting “Early...
Read More

3 Reasons Why Deliverability Monitoring Matters

Deliverability. It’s the seven-syllable word that can either excite or intimidate you. Although email continues to be the most ubiquitous medium for marketers today, the ability to reach a customer’s inbox isn’t guaranteed.  On average, a staggering 20% of all permission-based emails never make it to the inbox. Instead, these...
Read More

UNESCO & Email Marketing — A Positive Digital Marketing Case Study

Everybody’s heard of UNESCO. Yet not everybody knows just how much good this nonprofit does around the world. To clarify, UNESCO stands for the United Nations Educational, Scientific and Cultural Organization. It’s a specialized agency of the United Nations that contributes to peace and security by promoting international collaboration through...
Read More

Why I EEC… and why you should too.

I'm just back from the 2019 Email Evolution Conference in Savannah, Georgia -- I hope you were there with us! And on the flight home I was thinking about what the Email Experience Council (EEC) means to me. Basically, why I EEC. And why I believe that everyone working in...
Read More

What effect, if any, does Brexit have on GDPR

Updated January 21, 2019 to reflect latest rejection of Brexit deal. Many of you know by now that the EU’s General Data Protection Regulation (GDPR) is the result of four years of work by the EU to bring data protection legislation into line with new, previously unforeseen ways that data...
Read More

Career Advice from Email Veterans

We effectively spend a third of our lives working so it shouldn’t come as a surprise that many of us find our identity intrinsically connected to our professional lives, and in some cases solely defined by the work we do. Like so many of my colleagues and friends, I too...
Read More