As you start to plan your 2019 email marketing program, think about this question: What is the purpose of your email marketing program? We usually think marketing is a means to end – to drive more conversions, qualify more leads, spread more awareness, all in the service of higher revenue,...
For most businesses in retail, eCommerce, CPG and adjacent industries, the next few months will make or break their bottom line. Holiday sales alone accounted for 20% of retail industry revenue last year. With the stakes this high, you can’t afford to have a peak marketing strategy based on outdated...
We effectively spend a third of our lives working so it shouldn’t come as a surprise that many of us find our identity intrinsically connected to our professional lives, and in some cases solely defined by the work we do. Like so many of my colleagues and friends, I too...
The Minimum Viable Product (MVP) model is one that’s been around for some time. It’s a framework for product development, made famous by companies like Zappos, Dropbox and Uber, and a core tenant of many software strategies. The MVP model is also wildly valuable in building effective email marketing. What...
The number one reason a majority of smart phone users delete an app is they don’t use it. In fact, with mobile app retention rates on average dropping to 4% after three months, keeping today’s mobile app users engaged is a daunting task. The fight against aggressive churn is worth...
Though the world around us has clearly changed since the ‘60s, the way we market has not. Of course, we use new tools and channels, but we often forget to focus on what really matters today: People. After all, brands only exist by virtue of the relationships they build with...
By Mark Morin CEO – Strategies Relationship Marketing As you know, the email subject line is one of the most critical elements of an email campaign. After the sender’s name and reputation, the subject line is the key driver of email open rates. So nailing your subject line copy has...
A big part of the eec's mission is empowering the email marketing community to create better email; but what does "better" really mean? Respectful, subscriber-centric, valued, memorable and responsive if not also . . . creatively remarkable! There's a mountain of detailed information about design and coding hacks, tips, tactics...
New Orleans is on high alert! Thankfully not due to a hurricane. Instead, a month from now a force even more powerful will descend on the Big Easy: over 500 email marketers converging for three days of education, networking, insight and fun at the 10th Annual Email Evolution Conference. The...
From the perfectly timed follow-up email to the maddeningly unnecessary daily reminder, automated emails can be paradise or purgatory. Think about it: for every wonderfully executed welcome series’ you’ve received, you’ve waded through twice as many cringe-worthy campaigns. Ensure that YOUR email automation is flawless with these four steps, courtesy of...
Globalization affects eec members in a number of ways. Needing to manage marketing compliance rules across multiple jurisdictions is one such impact. Managing blind spots with how channel-specific rules impact cross-channel efforts is another. There is one blind spot in particular that deserves attention from retailers operating in Canada -- sending...
With the recent release of iOS 10 comes a new “feature” to the native mail app – a grey bar at the top of every email that tells consumers if an email message is from a mailing list, with a link to easily unsubscribe. This isn’t the first time Apple...
We email marketers seem to have more and more approaches to help us understand how emails are performing. However, some of these methods may not always be measuring what you may be thinking they measure. It is extremely important to make sure that the data that is being returned is...
Relevant, data-driven emails deliver superior results to generic blast emails. This is gospel at digital agency Whereoware, and our devotion to email personalization was again validated when we won the Best or Most Innovative Use of Automation or Triggers in the 2016 EEC Email Marketing Program Awards. Our EEC award...
