The Keys to Remarkable Email Design, Coding and Creative

A big part of the eec's mission is empowering the email marketing community to create better email; but what does "better" really mean? Respectful, subscriber-centric, valued, memorable and responsive if not also . . . creatively remarkable! There's a mountain of detailed information about design and coding hacks, tips, tactics...
Read More

4 Steps for Flawless Email Automation

From the perfectly timed follow-up email to the maddeningly unnecessary daily reminder, automated emails can be paradise or purgatory. Think about it: for every wonderfully executed welcome series’ you’ve received, you’ve waded through twice as many cringe-worthy campaigns. Ensure that YOUR email automation is flawless with these four steps, courtesy of...
Read More

Shopping cart 'abandonment' emails trigger online tracking rules in Canada too!

Globalization affects eec members in a number of ways. Needing to manage marketing compliance rules across multiple jurisdictions is one such impact. Managing blind spots with how channel-specific rules impact cross-channel efforts is another. There is one blind spot in particular that deserves attention from retailers operating in Canada -- sending...
Read More

4 Ways to Humanize Any Brand's Emails

  In last week’s eec webinar, Email Marketing: For Humans!, Alessandra Souers from JibJab took us through how her company has significantly improved its email program’s click-through rates, conversion rates, and ultimately revenue by inserting its customers’ faces (uploaded by the customers into their own accounts) directly into images in...
Read More

How the EEC Can Make You a Better Email Marketer

Let's face it: email marketing is hard. Marketers in this field have a host of challenges, from building lists and acquiring customers, to creating compelling content that engages those subscribers, to testing and measuring ways to convert those subscribers into loyal customers that keep coming back for more. Whether you're just starting out in...
Read More