Career Advice from Email Veterans

We effectively spend a third of our lives working so it shouldn’t come as a surprise that many of us find our identity intrinsically connected to our professional lives, and in some cases solely defined by the work we do. Like so many of my colleagues and friends, I too...
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The Keys to Remarkable Email Design, Coding and Creative

A big part of the eec's mission is empowering the email marketing community to create better email; but what does "better" really mean? Respectful, subscriber-centric, valued, memorable and responsive if not also . . . creatively remarkable! There's a mountain of detailed information about design and coding hacks, tips, tactics...
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4 Steps for Flawless Email Automation

From the perfectly timed follow-up email to the maddeningly unnecessary daily reminder, automated emails can be paradise or purgatory. Think about it: for every wonderfully executed welcome series’ you’ve received, you’ve waded through twice as many cringe-worthy campaigns. Ensure that YOUR email automation is flawless with these four steps, courtesy of...
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Shopping cart 'abandonment' emails trigger online tracking rules in Canada too!

Globalization affects eec members in a number of ways. Needing to manage marketing compliance rules across multiple jurisdictions is one such impact. Managing blind spots with how channel-specific rules impact cross-channel efforts is another. There is one blind spot in particular that deserves attention from retailers operating in Canada -- sending...
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