Relevant, data-driven emails deliver superior results to generic blast emails. This is gospel at digital agency Whereoware, and our devotion to email personalization was again validated when we won the Best or Most Innovative Use of Automation or Triggers in the 2016 EEC Email Marketing Program Awards. Our EEC award...
Email is the best marketing channel out there. It drives more leads, conversions, and revenue for the business than any other distribution channel. 66 percent of consumers make a purchase directly after receiving an email marketing message and 72 percent of customers rate email as the most preferred method of...
We've all heard a version of the old adage "it's cheaper to retain a current customer than it is to gain a new one" and that's true. But another truth is that you will never retain every single customer, no matter how great your loyalty program or customer service department...
A successful campaign is one that excites your subscribers and makes them want to take action. These types of campaigns may not have the highest open or click rates, but they're a win for your business. One campaign that not only won the hearts and minds of customers, but was...
Email marketing is more than a mysterious channel that magically churns heaps of ROI. While it may seem that way from the distance of other channels, for those in the email trenches, getting noticed in the inbox, let alone transforming an email into conversion, is not alchemy. It takes solid...
In last week’s eec webinar, Email Marketing: For Humans!, Alessandra Souers from JibJab took us through how her company has significantly improved its email program’s click-through rates, conversion rates, and ultimately revenue by inserting its customers’ faces (uploaded by the customers into their own accounts) directly into images in...
Let's face it: email marketing is hard. Marketers in this field have a host of challenges, from building lists and acquiring customers, to creating compelling content that engages those subscribers, to testing and measuring ways to convert those subscribers into loyal customers that keep coming back for more. Whether you're just starting out in...
For the fourth consecutive year, BlueHornet surveyed consumers to discover how they interact and perceive marketing email – as digital marketing continues its nonstop evolution. (For a deeper dive, check out our Consumer Views of Email Marketing 2015 report.) Our panel this year was a whopping 63% bigger, and our survey...
Enchenté! It’s with great pleasure that we announce this year’s Email Evolution Conference date and location—and officially kick off the call for proposals. This marks the start of the conference’s official planning; your submissions will coalesce into another year of priceless insights and valuable networking. In 2016, we will be...
Please join us in congratulating the newly elected members of the Email Experience Council's Member Advisory Committee (MAC). Jordan Cohen, Fluent Stephanie DeWitt, SeaWorld George DiGuido, About.com Nancy Harris, Salesfusion Len Shneyder, Message Systems Alessandra Souers, JibJab Shanon Strahl, Zoro Mark Talley, Chase We are excited to welcome these exceptional...
As you may now know Russia passed a new law requiring the local storage in Russia of the personal data of Russian citizens. Under the Data Localization Law, businesses and data operators processing data of Russian citizens, whether collected online or offline, are obliged to record, systematize, accumulate, store, update,...
Google now uses an artificial neural network to fight spam. This is the same artificial intelligence developed for Google Search and Google Now to fight spam. The Gmail Postmaster Tools help qualified high-volume senders analyze their email, including data on delivery errors, spam reports, and reputation. This way they can diagnose...
Originally posted on the SparkPost Blog... The other day I stumbled across a rather insightful, and well-written article (circa May 2015) by Jowita Ziobro, Director of Web and UX Design by @DelightenUK. Jowita lays out seven predictions on how web development will change in the near future. As email design is...
Seasoned retailers deeply respect the importance of intelligently planning key events and selling periods. Considerable retail revenue and profit are at stake in optimizing performance for each of these. The November-December Holiday selling period is the most important example, but there are certainly many others. In fact many marketing teams...
