Nominate your Email Marketing Superhero now!

The DMA Email Experience Council (eec) is accepting nominations for individuals who represent the best and brightest in the email marketing industry. The awards site is open, and nominating your hero is free and easy. There are two award categories, and you can nominate one or multiple candidates for each...
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Back to the Basics

We spend countless hours thinking of the marketing messages that will help boost the bottom line.  However, how often do we get so caught up that we forget to incorporate the basics?   At the core, marketing messages need to contain three main elements: the right people, the right message and at...
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Email Privacy Concerns Heat Up Again

The topic of email privacy has been a topic of conversation again. This is a result of several organizations sending a letter to the Security and Exchange Commission (SEC) regarding its policies around email privacy. The Electronic Communications Privacy Act (ECPA) governs some of the email privacy issues. Whether or...
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Ways to Make Your Email Campaign End Happily Ever After

Marketers have used storytelling to take traditional and digital campaigns from something ordinary into something extraordinary. However, how much thought have you given to weaving storytelling into your email campaigns? Email marketers can use storytelling to integrate a cohesive brand message that ties in the emotion of the brand and relates with the email recipient. Now...
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Understanding Email Consent Under CASL

Canada's Anti-Spam Law (CASL) will be here before we know it. The law comes into effect on July, 1 2014. CASL will in part impact sending messages to recipients located in Canada. One important portion of CASL is understanding the consent component.   What does consent mean with commercial electronic messages? Consent means...
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What Can Email Marketers Learn from Olympians?

Olympic athletes, teams, and coaches work diligently to prepare for their main event through a series of hard work and planning. The Olympians are the best of the best and can inspire and teach others. Email marketers can learn and apply what Olympians do to achieve success and integrate these...
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Super Bowl – A Super Time for Email?

Television commercials have long ruled the advertising landscape for Super Bowls. However, with more people now on mobile devices and tablets while watching television, this has changed the landscape for advertising. Whether your business has million dollar budgets or much smaller budgets, you can now reach consumers with Super Bowl ads...
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2014 – A New Year for Canada's Anti-Spam Law

We have written about Canada's Anti-Spam Law (CASL) but understanding its impact on commercial email will be vitally important in 2014. Beginning this new year businesses should begin considering, if not already, the measures it needs to take in order to be in compliance.  July 1, 2014 marks the date...
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The Hidden Costs of Bad Email Segmentation

  How targeted are the emails your business sends out to customers and prospects? Have you implemented any kind of segmenting, to ensure your marketing messages are appropriate and relevant to each different kind of customer? Maybe you haven’t gone down the path of segmentation yet due to the cost...
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Canada’s Anti-Spam Law, CASL, is now a done deal

On Thursday November 28th 2013, the Treasury Board of Canada President (and champion of CASL) Tony Clement approved Industry Canada regulations in their final form. Today, December 4, 2013, the Minister of Industry the Right Honourable James Moore announced CASL will come into force on July 1, 2014. That’s right folks, six (6)...
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