For many businesses, the weekend of Black Friday has the potential for a big surge in revenue and exposure. But did you know you could also damage your brand’s sender reputation with your holiday sending approach? Here are some tips to help your brand’s emails have the best chance to...
The call for session submissions is open for the ANA Email Evolution Conference 2020 in Nashville (#ANAeec). We are looking for sessions with expert advice, innovative brands, passion and insight and would love to hear from you! Please submit a proposal and join our community that dates back more than...
We are pleased to announce that registration for the 2020 ANA Email Evolution Conference in Nashville, Tennessee, April 14-15th is now open. We are excited about this year’s new and beautiful location, innovative learning tracks, and better than ever networking. Last year’s event had a record number of brands in...
Posted In (eec Leadership, Email Evolution Conference, Membership, Subcommittees) / Sep 4th (2019) by Lisa Shosteck
The soul of the Email Experience Council are the people who volunteer their time, knowledge and expertise in shaping the content that helps educate, inform and guide our member organizations and the marketing world at large. These individuals are experts in their field and are driven by a sense of...
As leading email marketing professionals in the field, we strive to provide industry with best practices and standards while also educating consumers on online trends and definitions to help navigate this growing field of threats and opportunities. Our website can now be both a destination for marketing practitioners and consumers....
Posted In (Blog, Compliance - Guidance, Email Marketing Blog, Event, Research, Subcommittees) / Jul 19th (2019) by Lisa Shosteck
This week, people around the globe celebrated World Emoji Day. With more than 3,000 emoji to choose from, there’s seemingly one for any possible scenario. Think about the last time you used an emoji. Was it this morning? An hour ago? Within the last 5 minutes? I use them so...
Posted In (Blog, Compliance - Guidance, Email Marketing Blog, Membership, Subcommittees) / Apr 30th (2019) by Lisa Shosteck
Welcome back! In this blog post, I will cover the remaining 2 strategies for how to turn your email data into revenue. To review, we already covered in Part 1: Stop & Assess and Segment Your Audience. Let’s dive right in! Strategy 3: Engage With Your Audience Set Goals for...
Data. You hear it everywhere- but sometimes it can be a little overwhelming, especially if you are just getting your feet wet or don’t know where to begin. This article will take you through the first 2 strategies to turn your email data into dollars. Strategy 1: Stop and Assess...
Industry conferences are packed full of new and exciting opportunities: sessions, workshops, networking, meetups, and happy hours galore! As exhilarating as conferences can be, they can also be overwhelming if you don’t know what to expect. That’s why it’s important you know how to make the most of each one. Whether...
We are excited to announce the individual winners for the 2019 eec Awards! It was a talented group of candidates this year. The eec Awards Subcommittee reviewed shining examples of innovators who are advancing email excellence and delivering better experiences for consumers. And the winners are: The 2019 eec Stefan...
We are excited to announce the winners of the 2019 Email Experience Council’s Email Program Awards. This set of awards seeks to promote excellence in email marketing by showcasing the impact that email is having in the marketplace and within organizations. How it can assist in achieving larger organizational goals...
Posted In (Compliance - Guidance, Email Marketing Blog, Research, Subcommittees) / Mar 27th (2019) by Lisa Shosteck
Building email marketing campaigns that support your sales team. As email marketers, we have insight into the entry point of when and how a lead enters the sales pipeline, and if we're lucky, the supporting demographic data. What we may not know is the what and the why: what information...
No one went to school for this and no one left school saying “I’m going into Email”. The Email industry’s biggest, worst-kept secret is that on our first day on the job, we all knew little-to-nothing about Email Marketing. Thanks to a robust community and groups like EEC, we all...
What is accessibility? It's the quality of being easily understood, easy to use or obtain. Accessibility is about equality. Not just treating everyone the same but providing a single experience that factors in everyone's needs regardless of their personal circumstance. Over 1 billion people worldwide, nearly 13%, are affected by...
