‘Personalization 2.0’ was one of 5 key marketing and digital trends, not just for 2020 but for the next decade, put forth by Ashley Friedlein’s marketing & digital trends for 2020 to 2030, published by eConsultancy in January of this year. He said that personalization needed redefining, noting: “... what...
Let’s start with reality: we have not closed for Juneteenth in the past. So why now? Because we are learning, and we need to change. Because Juneteenth is a day of action and we need to take action. Because this is personal, it is not about what we all must...
Although email has withstood the test of time during this pandemic, plenty of brands have had major email faux pas which has had a bad impact on their brand images. Crafting emails for a crisis requires extreme caution and asks for an ‘emotionally intelligent' approach. Global search patterns tell us...
We hope you’ll join us for our first ever Email Evolution Conference experienced in the virtual world. It's coming-up just around the corner: June 22-23. We're excited to bring to you the amazing content that our 2020 Email Evolution Conference Planning Committee shaped for our live, in-person event directly to...
A long-standing conflict in email marketing has been the intersection of brand standards and email client support. This is usually most clearly seen in the context of fonts: As many email clients only support web-safe fonts, Arial, Verdana and Times New Roman are among standard font choices when creating emails....
We are excited to announce the winners for the 2020 ANA Email Experience Council’s Awards! It was a talented group of candidates and outstanding email marketing campaigns this year. The ANA Email Experience Council (EEC) Awards Subcommittee reviewed a cross-section of submissions to recognize excellence and innovation in email marketing....
As cities and states around the US introduce lockdowns and issue stay-at-home orders, businesses are having to adapt how they work and how they communicate. Keeping customers, staff, and stakeholders informed of any changes during a crisis is essential. It will ensure that when you’re able to return to BAU,...
You’ve probably read a lot about marketing during this time of people working remotely and physical distancing. More and more businesses are trying to navigate their marketing efforts and business location updates, all while trying to maintain a positive outlook on keeping their doors open to customers. There are several...
We are excited about this year’s 2020 ANA Email Evolution Conference in Nashville, Tennessee, April 13-15th. This year’s new and beautiful location, innovative learning tracks, and better than ever networking will make it an event that shouldn’t be missed. Last year, there were a record number of brands in attendance...
Posted In (Accessibility, Advocacy, Compliance - Guidance, eec Leadership) / Feb 1st (2020) by Lisa Shosteck
Would you change your marketing tactics if you knew your message wasn’t reaching an audience with $1 trillion in purchasing power? By the most recent estimates, that’s the annual disposable income of the global disability market. If your website and emails aren’t accessible, you could be missing out on a...
Working with digital marketers over the last 15 years, I’ve witnessed a habit where they can become all consumed with activity metrics like email open rates, website page views, number of marketing qualified leads, and webinar attendee to registrant percentage rate. While these metrics are important in understanding your marketing...
By April Mullen It’s hard to believe that it’s 2020 and that email is more effective than ever. Our beloved channel is aging gracefully in many ways. While it still doesn’t get the attention it deserves as compared to other channels and digital innovations, it has withstood the test of...
We’re excited to announce the opening of the 2020 EEC Awards. Start thinking about who shines and excels in email marketing – it’s time to nominate those trail-blazing individuals and those innovative email marketing campaigns for an EEC Award. We made some exciting changes this year in looking for...
Posted In (Accessibility, Compliance - Guidance, eec Leadership, Email Marketing Blog) / Dec 16th (2019) by Lisa Shosteck
By Lauren Gentile, Vice President of Creative at Epsilon | EEC Leadership Ensuring all email recipients can open, view and read an email in its entirety is a top goal of mine. In fact, email accessibility is a topic in which I’m very passionate about and I’ll be speaking about...
