Expert Tips for Email Marketing Success in 2021

We know you are in the midst of implementing your holiday email marketing campaigns for 2020 but as marketers we’re always prepping for what comes next. We are thinking of ways to engage and improve the email experience for our current and prospective customers. We recently hosted a webinar with...
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The Ultimate Email Marketing Strategy Guide - Everything You Need To Know

How to Fine Tune and Adjust Your Email Strategy During COVID-19

“Nothing is constant except change.“ What you may have taken for granted months ago has become vital today. Consumer perception and behavior have severely altered as people experienced various emotional ups and downs during this pandemic. The pandemic has affected the global economy severely, and confusion ensued. Thanks to the...
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New EEC Leadership Announced

We are excited to announce the new leaders of the Email Experience Council (EEC). We are thankful to our departing Chair, Len Shneyder for his many years of commitment and thought leadership to EEC and our Email Evolution Conferences and wish him well on his continued journey of elevating email...
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Two Ways to Get Data for ‘Personalization 2.0’

‘Personalization 2.0’ was one of 5 key marketing and digital trends, not just for 2020 but for the next decade, put forth by Ashley Friedlein’s marketing & digital trends for 2020 to 2030, published by eConsultancy in January of this year. He said that personalization needed redefining, noting: “... what...
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June Teenth Freedom Day

Why We Closed for Juneteenth

Let’s start with reality: we have not closed for Juneteenth in the past. So why now? Because we are learning, and we need to change. Because Juneteenth is a day of action and we need to take action. Because this is personal, it is not about what we all must...
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EEC2020 Goes Virtual!

We hope you’ll join us for our first ever Email Evolution Conference experienced in the virtual world. It's coming-up just around the corner: June 22-23. We're excited to bring to you the amazing content that our 2020 Email Evolution Conference Planning Committee shaped for our live, in-person event directly to...
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When brand standards and accessibility standards collide

A long-standing conflict in email marketing has been the intersection of brand standards and email client support. This is usually most clearly seen in the context of fonts: As many email clients only support web-safe fonts, Arial, Verdana and Times New Roman are among standard font choices when creating emails....
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Top Email Marketing Award Honors for 2020 Go To…

We are excited to announce the winners for the 2020 ANA Email Experience Council’s Awards! It was a talented group of candidates and outstanding email marketing campaigns this year. The ANA Email Experience Council (EEC) Awards Subcommittee reviewed a cross-section of submissions to recognize excellence and innovation in email marketing....
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Dotdigital Offers Help and Tips During Uncertain Times

As cities and states around the US introduce lockdowns and issue stay-at-home orders, businesses are having to adapt how they work and how they communicate. Keeping customers, staff, and stakeholders informed of any changes during a crisis is essential. It will ensure that when you’re able to return to BAU,...
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How to Create a More Accessible Future

Would you change your marketing tactics if you knew your message wasn’t reaching an audience with $1 trillion in purchasing power? By the most recent estimates, that’s the annual disposable income of the global disability market. If your website and emails aren’t accessible, you could be missing out on a...
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