The eec is pleased to announce that it has updated the Digital Marketers Guide to Canada’s Anti-Spam Law to assist email marketers in the many facets of complying with the law. This comprehensive guide provides tips and defines key terms to assist you throughout your journey and timeline to CASL...
So some good news out of Canada. The Government of Canada is suspending the implementation of certain provisions in Canada’s anti-spam legislation (CASL), more specifically, the private right of action (PRA) which was scheduled to come into effect July 1, 2017. As you recall, Canada’s anti-spam legislation (CASL) came into...
The WannaCry ransomware/malware that's making its way around the Internet has infected countless organizations and government institutions in over 150 countries, including China, Russia, the U.S. and most of Europe. As you may know, ransomware is a type of malicious software that restricts access to your computer or network and...
We are excited to announce the winners of the 2017 eec Awards! It was an extremely competitive group of candidates this year. The eec received a record number of nominations this year – nearly 50 submissions for the individual awards and over 70 submissions for the program awards. These awards...
Congress recently amended the Electronic Communications Privacy Act of 1986 (ECPA) to require law enforcement to obtain a warrant before accessing an individual’s emails through their email provider. Before this passing, a loophole in the original act allowed law enforcement to obtain emails older than 180 days from email providers...
Projecting the future is one of the easiest things to do, yet the hardest to get right. The email marketing industry is morphing faster than most people think, yet may not seem so if you just look at industry growth rates hovering at the same rate it did 10 years...
The Email Experience Council (eec) is accepting nominations for individuals who represent the best and brightest in the email marketing industry. The awards site is open, and nominating your hero is free and easy. There are two individual award categories, and a program award category to honor stand-out email marketing...
Winter is in full swing in the northern hemisphere, the solstice is around the corner, and as tradition would have it, we begin to reflect on the year that’s concluding while planning for the next trip around the sun. We here at the Email Experience Council (EEC) are excited to...
Every December, there are two things occupying everyone’s mind. The first is an excitement about year-end celebrations, and the second is the wonder about the incoming New Year. As we await for the festivities to begin, I would like to share a few trends I spotted throughout 2016 and which are...
Much has changed in the decade since the EEC last updated the Email Authentication FAQ. In 2006, DKIM was barely two years old, Sender ID was still a thing and DMARC hadn’t even been invented. The eec Advocacy Subcommittee believed it was high time to bring it up-to-date. Generally speaking...
The Email Experience Council (eec), backed by the Direct Marketing Association (DMA), is the premier organization for email marketing professionals. Our annual conference, meetups, webinars, and online resources aim to foster a community of experts seeking to drive excellence and create opportunities for growth in the industry. The eec Member...
My days as chair of the DMA’s Email Experience Council Member Advisory Committee Executive Leadership Team are winding down, and it has put me in a reflective mood. The last four years have been busy and educational, first as vice-chair serving under Anita Absey of Return Path, and then the...
The LA eec Mixer hosted and sponsored by Edmunds.com, JibJab and Cordial was a success! The event featured a series of discussion tracks on Personalization, Testing and Machine Learning, led by Alessandra Souers of JibJab and Adam Meshot of Cordial. While gender inequality is a hot topic amongst industry discussion groups,...
Take a look at your trophy case. Go ahead. Take a good hard look. Do you like what you see? Are you satisfied? What does it say about you? Your agency? Your work? Marketing awards are like the ROI of our industry. They are our return on a job...
