EEC Launches: New Webpage and Resources for Consumers

As leading email marketing professionals in the field, we strive to provide industry with best practices and standards while also educating consumers on online trends and definitions to help navigate this growing field of threats and opportunities. Our website can now be both a destination for marketing practitioners and consumers....
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Maximizing Your Conference Experience

Industry conferences are packed full of new and exciting opportunities: sessions, workshops, networking, meetups, and happy hours galore! As exhilarating as conferences can be, they can also be overwhelming if you don’t know what to expect. That’s why it’s important you know how to make the most of each one. Whether...
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Top EEC Award Honors for 2019 go to…

We are excited to announce the individual winners for the 2019 eec Awards! It was a talented group of candidates this year. The eec Awards Subcommittee reviewed shining examples of innovators who are advancing email excellence and delivering better experiences for consumers. And the winners are: The 2019 eec Stefan...
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From the Ground Up

Building email marketing campaigns that support your sales team. As email marketers, we have insight into the entry point of when and how a lead enters the sales pipeline, and if we're lucky, the supporting demographic data. What we may not know is the what and the why: what information...
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Email Marketers Aged 21 to 30: Here’s the Best Career Move You Can Make (and it starts at just $125 per year)

No one went to school for this and no one left school saying “I’m going into Email”.  The Email industry’s biggest, worst-kept secret is that on our first day on the job, we all knew little-to-nothing about Email Marketing.  Thanks to a robust community and groups like EEC, we all...
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EEC Releases Achieving Accessibility in Email Guides

What is accessibility? It's the quality of being easily understood, easy to use or obtain. Accessibility is about equality. Not just treating everyone the same but providing a single experience that factors in everyone's needs regardless of their personal circumstance. Over 1 billion people worldwide, nearly 13%, are affected by...
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What Email Service Providers Can Learn from Facebook

Email marketing typically proves the highest ROI for digital marketing spend. Various studies have shown the return to be 30, 35, 40 or even 40+ in revenue dollars per dollar spent on email. Email doesn’t always receive the recognition it should. Have you ever talked to a business owner who...
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Email Marketing: How Hard Can It Be?

Car enthusiasts are likely familiar with Top Gear, a BBC television series that tests whether vehicles live up to their manufacturers' claims via outrageous stunts, races and epic challenges —like building an amphibious car, or converting a sedan into a space shuttle. “How hard can it be?” the hosts ask...
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