Email marketing typically proves the highest ROI for digital marketing spend. Various studies have shown the return to be 30, 35, 40 or even 40+ in revenue dollars per dollar spent on email. Email doesn’t always receive the recognition it should. Have you ever talked to a business owner who...
Posted In (Awards, Blog, eec Leadership, Email Evolution Conference, Holiday, Subcommittees) / Dec 24th (2018) by Lisa Shosteck
If the busiest person is Santa Claus during the holiday season, then it stands to reason that the second busiest person would have to be whoever is in charge of email marketing at the North Pole. I only need to check my inbox from Black Friday until Christmas to confirm...
Car enthusiasts are likely familiar with Top Gear, a BBC television series that tests whether vehicles live up to their manufacturers' claims via outrageous stunts, races and epic challenges —like building an amphibious car, or converting a sedan into a space shuttle. “How hard can it be?” the hosts ask...
In 2014, I was honored and humbled to receive an accolade from my extended family and peers. I am proud to be the inaugural winner of The eec Email Marketer Thought Leader of the Year award. I was recognized for making a significant impact on the email marketing community for...
Performing email verification at the point-of-capture is an effective and proactive way to ensure the information you are collecting online is accurate, before it enters your database. It’s quickly becoming a best practice, very easy to integrate and very affordable. This translates into more opportunities to convert users into paying...
Email has come a long way in the 15 years since we started in the industry. Batch and blast (otherwise known as “spray and pray”) was very much the norm, and CAN-SPAM was just introduced. Triggered messages were a brand new concept, with only the most sophisticated marketers sending a...
Having been in the email business for almost 2 decades, I’ve been introduced to hundreds, maybe even thousands of marketers, technology, developers, and salespeople from all types of industries, all focused on a very small but important piece of their company’s business. I’ve worked closely with many of these individuals,...
Posted In (Awards, Blog, Email Evolution Conference, Event, Subcommittees) / Oct 3rd (2018) by Lisa Shosteck
We’re excited to announce the opening of the 2019 eec Awards. Start thinking about who shines and excels in email marketing – it’s time to nominate those trail-blazing individuals and those innovative email marketing campaigns for an eec Award. As a refresher, the eec offers different award opportunities: Pollard Award...
Consumers have witnessed unprecedented change in recent decades: Shifts in behavior and demand have opened new market Existing markets have seriously expanded their offerings The above has triggered an avalanche of products and services The digitalization of the marketplace has freed consumers and merchants from the restraints of face-to-face and...
We are pleased to announce that registration for the EEC’s 2019 Email Evolution Conference is now open. The Email Evolution Conference will be held April 25-26th, with pre-conference workshops on April 24th, in Savannah, Georgia. This is a year of exciting changes for the conference, a new and beautiful location,...
Email marketing has changed profoundly over the last 10 years, but I don’t know that the email marketing industry has fully recognized the impact. We still talk a lot about “email service providers” and “email marketers,” which may be limiting our audience and limiting our ability to educate and rally...
Posted In (Advocacy, Blog, Board, eec Leadership, Email Marketing Blog, Event, Subcommittees) / Aug 3rd (2018) by Lisa Shosteck
Connective tissue is an important term at SendGrid, where I work—it is part of our culture and justifies a number of regular activities throughout the year. Connective tissue takes many forms: from the bonds that exist among members of the military, a fraternity of uniformed individuals that believe in a...
On July 11, 2018 the Canadian Radio-Television and telecommunications Commission (CRTC) issued a notice and summary of their most recent actions under CASL. For those just joining us, CASL stands for “Canadian Anti-Spam Law” and is exactly what it sounds like. The allegations outlined against Datablocks and Sunlight Media focus...
Please join us in congratulating the newly elected members of the Email Experience Council's Member Advisory Committee (MAC). This is our Board-level Committee which is comprised of thought leaders in the email marketing community. Rick Buck; Zeta Global Emma Coria; Live Nation Kait Creamer; MakeMusic Kath Pay; Holistic Email We...
