All relationships go through ups and downs, highs and lows, so it’s not unusual for that same kind of ebb and flow to happen in your relationship with your ESP. However, if you’re feeling like the lows are all you got, your email problem is chronically sub par, or your...
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If switching to a new email service provider means you’re using a shared IP address, you can skip this post. None of this advice applies to you. A shared IP has a history and a reputation. To a receiving ISP, it’s a known commodity. You’ll be able to send email...
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Let’s be honest: There is still a lot of bad email marketing going on. And it doesn’t require much to do a better job of it. I’m not saying everyone should be investing in the latest cutting-edge technologies, like in-app messaging or remarketing automation. I’m just saying we still inflict...
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