Congratulations to eec’s Newest Board Members and Leaders! Posted In (Blog, Board, eec Leadership) / Jul 9th (2018) by Lisa Shosteck Please join us in congratulating the newly elected members of the Email Experience Council's Member Advisory Committee (MAC). This is our Board-level Committee which is comprised of thought leaders in the email marketing community. Rick Buck; Zeta Global Emma Coria; Live Nation Kait Creamer; MakeMusic Kath Pay; Holistic Email We... Read More
EEC: thanks for the memories, friendships, knowledge-sharing and continuing the journey… Posted In (Blog, Board, eec Leadership, Email Evolution Conference, Email Marketing Blog, Subcommittees) / Jul 5th (2018) by Lisa Shosteck The Email Experience Council (eec) has been a beacon of knowledge, comradery, professionalism and insight for digital marketers for over a decade. Our annual Email Evolution Conference has drawn together experts and fledglings alike to learn from each others’ experiences and create a vibrant community around the oldest and most... Read More
Important Announcement Regarding DMA and ANA Posted In (Event) / May 31st (2018) by Lisa Shosteck Marketers and fundraisers today perpetually seek opportunities to improve customer value, enhance efficiency and drive growth. With that in mind, and with a sense of purpose to better serve DMA members, we are excited to announce that DMA and ANA (Association of National Advertisers) have agreed to combine to form... Read More
Call to Action: Oppose Bad California Email Bill Posted In (Advocacy, Compliance - Guidance) / May 25th (2018) by Lisa Shosteck There’s a fast-moving bill making its way through the California Assembly and expected for a Floor vote at any time. We urge you to take action TODAY to stop this bad bill from becoming state law! AB 2546 is bad for business, legitimate email marketers and a slippery slope for... Read More
And the Winners of the 2018 eec Awards are… Posted In (Awards) / Mar 22nd (2018) by Lisa Shosteck We are excited to announce the winners of the 2018 eec Awards! It was talented group of candidates this year. The eec Awards Subcommittee reviewed shining examples of campaigns and innovators who are advancing email excellence and delivering better experiences for consumers. The winners are: The 2018 eec Stefan Pollard... Read More
How to use AI to write a killer subject line Posted In (Email Marketing Blog) / Apr 9th (2018) by eec Blog Contributor By Mark Morin CEO – Strategies Relationship Marketing As you know, the email subject line is one of the most critical elements of an email campaign. After the sender’s name and reputation, the subject line is the key driver of email open rates. So nailing your subject line copy has... Read More
The Keys to Remarkable Email Design, Coding and Creative Posted In (Email Evolution Conference, Email Marketing Blog) / Mar 16th (2018) by eec Blog Contributor A big part of the eec's mission is empowering the email marketing community to create better email; but what does "better" really mean? Respectful, subscriber-centric, valued, memorable and responsive if not also . . . creatively remarkable! There's a mountain of detailed information about design and coding hacks, tips, tactics... Read More
Google’s ‘AMP for Email’ – Really Cool or Terrible Idea? Posted In (Blog, Email Marketing Blog) / Feb 16th (2018) by Lisa Shosteck Earlier this week, Google announced it is bringing its Accelerated Mobile Pages (AMP) technology to Gmail to create more engaging and interactive experiences with email. With over 1 billion users and the 2nd most popular email client globally, Google’s goal with AMP is to modernize Gmail and create new possibilities... Read More
The eec Releases Updated and Interactive Global Email Marketing Guide! Posted In (Blog, Compliance - Guidance, Subcommittees) / Feb 2nd (2018) by Lisa Shosteck Do you know the key email and data protection regulations across the world? The eec is excited to announce our newly launched web-based version of the Guide. You can access key email and data protection regulations across 77 different jurisdictions. This guide will offer a primer for organizations as they... Read More
9 Tips for Reclaiming Your Privacy on Data Privacy Day Posted In (Blog, Compliance - Guidance, Email Marketing Blog, Event) / Jan 25th (2018) by Lisa Shosteck Every year on January 28th the privacy community gets together to remind people about their rights as individuals to have their personal information protected by the organizations that they share it with and to remember to take note and follow privacy best practices. This year, more so than others before... Read More
New Year, New ESP? Here are the Pitfalls Posted In (Event) / Jan 11th (2018) by Lisa Shosteck When it’s time for a new email service provider, the new year is typically when the hunt starts. But in some organizations, the new-vendor-selection process often goes off the rails before it even begins. Why? It usually comes down to culture, internal politics and resources. For example, the people who... Read More
The eec Awards Season is Open: Nominate TODAY! Posted In (Awards, Event) / Jan 4th (2018) by Lisa Shosteck The Email Experience Council (eec) is accepting nominations for individuals who represent the best and brightest in the email marketing industry. The awards site is open, and nominating your idol is free and easy. There are two individual award categories, and an award category to honor 4 stand-out email marketing... Read More
4 Trends for 2018 Posted In (Blog, Compliance - Guidance, Email Marketing Blog) / Jan 2nd (2018) by Lisa Shosteck Recently, we shared 5 trends from 2017, that emerged among our work with marketers as the most notable email elements of the year. Those themes were largely a result of the evolving consumer preferences and our “on demand” digital lifestyle. How many, if any, of these trends will continue into... Read More
EEC Coaching Clinic Round-up Holiday Email Strategies: Staying Off The Naughty List Posted In (Compliance - Guidance, Email Marketing Blog, Event, Holiday) / Dec 12th (2017) by Lisa Shosteck Last month, the Email Experience Council (EEC) hosted a holiday coaching clinic, featuring advice from myself and Ken Pfeiffer of Sailthru. We shared tips and tricks for staying off the naughty list during the holidays. It was a lively discussion that included Q&A from the audience. Don’t worry if you... Read More
