6 Steps to Finding Your Personalization Sweet Spot

Thanks to our industry’s continual drive to increase marketing relevance through personalization, consumers now expect brands to know them like their best friends. Brands that pull this off get treated like BFFs, too. Personalization, heading toward that...

Deliverability vs. Engagement: Discussion Continues

It’s been a black box for years. Deliverability standards and how to get our emails into the inbox is made harder because of a lack of insight into the specifics…until now.  During EEC15 in Miami the biggest topic was an incredible panel with the members of the...

The 5 Keys to Email List Growth

The 5 Keys to List Growth Building A Healthy Email Database According to BlueHornet’s Consumer Email List Management Report, 95% of B2C companies say list growth is an important measure of success for their marketing programs. However, 74% find that their email...

CASL Didn’t Spell Disaster for Email

As the deadline for the enactment of Canada’s Anti-Spam Law (CASL) drew closer to the July 1, 2014 date, marketers were scrambling to implement compliance to the new law. Because the law was written to cover recipients residing in Canada as well as those receiving...

ISPs Live in the Age of the Customer, Do You?

The final session of the Email Evolution Conference has generated a lot of discussion. For deliverability experts in the room there wasn’t much that hadn’t been said before though it was a great opportunity for those who aren’t members of M3AAWG or who don’t...

A Look Behind the Scenes at EEC15

What an event this year! So instead of giving you all the highlights of EEC15, I wanted to give you a little bit of the behind the scenes work that went into this year’s event…months in advance in planning and in some cases while onsite. I know that I’m...

The Importance of Digital Attribution in Multichannel Marketing

“Email Empowers” was the theme at EEC15 last week in Miami, as the industry is discovering “it is the integration of email with other channels that is having the most impact.” This theme rang true in a panel assembled to discuss how brands can make the case for...