Blog

How to Create a More Accessible Future

Would you change your marketing tactics if you knew your message wasn’t reaching an audience with $1 trillion in purchasing power? By the most recent estimates, that’s the annual disposable income of the global disability market. If your website and emails aren’t accessible, you could be missing out on a...
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Are you focused on the right marketing metrics?

Working with digital marketers over the last 15 years, I’ve witnessed a habit where they can become all consumed with activity metrics like email open rates, website page views, number of marketing qualified leads, and webinar attendee to registrant percentage rate. While these metrics are important in understanding your marketing...
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What’s Ahead for Email Marketing in 2020?

By April Mullen It’s hard to believe that it’s 2020 and that email is more effective than ever. Our beloved channel is aging gracefully in many ways. While it still doesn’t get the attention it deserves as compared to other channels and digital innovations, it has withstood the test of...
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Deliverability: Beyond the big 3 + small 3

By Jakub Olexa, Mailkit If you are a US-based company you are most likely worried about your deliverability to the big 3 mailbox providers - Gmail, Outlook, and Yahoo. This extends to the focus of the ESP & Inbox placement monitoring providers as these are the destinations customers are focusing...
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Is your email Welcome Series all about you?

By Mark Morin An email welcome series of emails that greets new subscribers and new customers is a great way to stimulate initial engagement. And it can have a strong influence on subsequent engagement and conversion. But all depends on the value that your welcome series provides to the customers....
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Optimizing your Email Program for the Holiday Season

Halloween has come and gone, the leaves are changing, and so have the clocks! Can you believe it’s that time of year again, already?!? Email marketers are gearing up for what tends to be their busiest time of year, and the only thing slowing them down is that pesky little...
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5 Tricks to Make your Email Marketing a Real Halloween Treat

Halloween’s massive popularity has led some retailers to rank it second only to Christmas, with projected spending at an unBOOlievable $8.8B in 2019. Our marketers are having a scream dressing up and sending out Halloween campaigns for Epsilon's clients. Try these 5 tricks yourself: Trick #1 Dress up your design:...
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4 Spooktacular Email Campaign Ideas We Love

Fall is the perfect opportunity to increase engagement before the all-important holiday season begins. Halloween sets the tone for the winter holidays – indicating how sales will fare from Thanksgiving to the New Year. Let’s take a look at 4 festive examples that kicked off the holidays in style and...
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The Terrors Lurking in Your Email Database!

The ghouls roaming the earth at Halloween are like Casper the friendly ghost compared to the terrors lurking in your email database. These demons will slaughter your email marketing program faster than you can yell “Trick or Treat!” Why? Because bad email addresses are like vampires. They suck the lifeblood...
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Spooky Checklist for Your Email Campaigns

Halloween can be fun, spooky and… profitable! If you play it right, your email marketing actions may help you boost your results! How? Most of us adore Halloween and holiday-themed campaigns as it gets us into the celebration mood. For marketers, it’s a wonderful opportunity to boost engagement and sales...
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