Consumer Views on Email Marketing – Revisited!

For the fourth consecutive year, BlueHornet surveyed consumers to discover how they interact and perceive marketing email – as digital marketing continues its nonstop evolution. (For a deeper dive, check out our Consumer Views of Email Marketing 2015 report.) Our...

Congratulations to the new EEC MAC Board members

Please join us in congratulating the newly elected members of the Email Experience Council’s Member Advisory Committee (MAC). Jordan Cohen, Fluent Stephanie DeWitt, SeaWorld George DiGuido, About.com Nancy Harris, Salesfusion Len Shneyder, Message Systems...

The Russian Data Protection Law review

As you may now know Russia passed a new law requiring the local storage in Russia of the personal data of Russian citizens. Under the Data Localization Law, businesses and data operators processing data of Russian citizens, whether collected online or offline, are...

Gmail launches postmaster tools to cut false positives

Google now uses an artificial neural network to fight spam. This is the same artificial intelligence developed for Google Search and Google Now to fight spam. The Gmail Postmaster Tools help qualified high-volume senders analyze their email, including data on delivery...

The Future of Email Through a Web Designer’s Eyes

Originally posted on the SparkPost Blog… The other day I stumbled across a rather insightful, and well-written article (circa May 2015) by Jowita Ziobro, Director of Web and UX Design by @DelightenUK. Jowita lays out seven predictions on how web development will...

Understanding BACK-TO-SCHOOL email strategies

Seasoned retailers deeply respect the importance of intelligently planning key events and selling periods. Considerable retail revenue and profit are at stake in optimizing performance for each of these. The November-December Holiday selling period is the most...

8 Email Lessons in the Art of the Winback Campaign

Here are eight pointers to make sure you never have to say goodbye to a good customer. Every marketer knows that it’s easier to sell to an existing customer than it is to acquire a new one. Winback campaigns can re-activate dormant subscribers, reminding them...