Blog

When brand standards and accessibility standards collide

A long-standing conflict in email marketing has been the intersection of brand standards and email client support. This is usually most clearly seen in the context of fonts: As many email clients only support web-safe fonts, Arial, Verdana and Times New Roman are among standard font choices when creating emails....
Read More

Top Email Marketing Award Honors for 2020 Go To…

We are excited to announce the winners for the 2020 ANA Email Experience Council’s Awards! It was a talented group of candidates and outstanding email marketing campaigns this year. The ANA Email Experience Council (EEC) Awards Subcommittee reviewed a cross-section of submissions to recognize excellence and innovation in email marketing....
Read More

Dotdigital Offers Help and Tips During Uncertain Times

As cities and states around the US introduce lockdowns and issue stay-at-home orders, businesses are having to adapt how they work and how they communicate. Keeping customers, staff, and stakeholders informed of any changes during a crisis is essential. It will ensure that when you’re able to return to BAU,...
Read More

How to Create a More Accessible Future

Would you change your marketing tactics if you knew your message wasn’t reaching an audience with $1 trillion in purchasing power? By the most recent estimates, that’s the annual disposable income of the global disability market. If your website and emails aren’t accessible, you could be missing out on a...
Read More

Are you focused on the right marketing metrics?

Working with digital marketers over the last 15 years, I’ve witnessed a habit where they can become all consumed with activity metrics like email open rates, website page views, number of marketing qualified leads, and webinar attendee to registrant percentage rate. While these metrics are important in understanding your marketing...
Read More

What’s Ahead for Email Marketing in 2020?

By April Mullen It’s hard to believe that it’s 2020 and that email is more effective than ever. Our beloved channel is aging gracefully in many ways. While it still doesn’t get the attention it deserves as compared to other channels and digital innovations, it has withstood the test of...
Read More

Deliverability: Beyond the big 3 + small 3

By Jakub Olexa, Mailkit If you are a US-based company you are most likely worried about your deliverability to the big 3 mailbox providers - Gmail, Outlook, and Yahoo. This extends to the focus of the ESP & Inbox placement monitoring providers as these are the destinations customers are focusing...
Read More

Is your email Welcome Series all about you?

By Mark Morin An email welcome series of emails that greets new subscribers and new customers is a great way to stimulate initial engagement. And it can have a strong influence on subsequent engagement and conversion. But all depends on the value that your welcome series provides to the customers....
Read More

Optimizing your Email Program for the Holiday Season

Halloween has come and gone, the leaves are changing, and so have the clocks! Can you believe it’s that time of year again, already?!? Email marketers are gearing up for what tends to be their busiest time of year, and the only thing slowing them down is that pesky little...
Read More

5 Tricks to Make your Email Marketing a Real Halloween Treat

Halloween’s massive popularity has led some retailers to rank it second only to Christmas, with projected spending at an unBOOlievable $8.8B in 2019. Our marketers are having a scream dressing up and sending out Halloween campaigns for Epsilon's clients. Try these 5 tricks yourself: Trick #1 Dress up your design:...
Read More