ANA Email Experience Council Releases Email Marketing Best Practices The email compliance area is ever growing, changing, and impactful as we continue to witness an evolution in the development of privacy and data protection regulations around the world. For the email marketer, it’s no longer a completely domestic effort, but...
Posted In (Advocacy, Compliance - Guidance, Deliverabililty, Email Marketing Blog, Testing and Optimization) / Sep 27th (2021) by Lisa Shosteck
Imagine if CASL was passed without first having a public comment period so businesses and other organizations could have their voices heard? Imagine if GDPR went into effect 3 months after it was passed instead of after a 2-year transition period? Imagine if CCPA applied to people all over the...
What do your ESP metrics really tell you about your deliverability? Knowing the deliverability of your email campaigns is essential to understand how well it’s doing. It also can be one of the hardest metrics to nail down. You might think you know your deliverability because you can look at...
According to Apple, “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. It prevents senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.” Depending on...
The EEC recently had a panel of experts from the brand and vendor sides of the business come together on a webinar to share their insights and tips on how to level-up your email marketing performance by elevating your testing best practices, tactics, and optimization. In this follow-up blog post,...
Posted In (Compliance - Guidance, Deliverabililty, eec Leadership, Email Marketing Blog, email Segmentation, Metrics) / Jun 25th (2021) by Lisa Shosteck
We asked industry thought leaders to provide their initial reaction and take on Apple's newest privacy change to limit email tracking and mask IP addresses on the Apple Mail app, and its potential implications on email marketing. Here’s what they’re saying: “The dependency on opens as a KPI has been...
Posted In (Compliance - Guidance, Deliverabililty, Email Evolution Conference, Email Marketing Blog) / May 25th (2021) by Lisa Shosteck
One of the scariest things an email marketer can learn is that your email is being blocked. Especially if you feel like you’re a good sender who’s following best practices and legitimately trying to do the right thing. Which is why the ANA Email Experience Council felt it was important...
We’re experiencing a myriad of crises all at once—ranging from the pandemic health crisis to social unrest and insurrection to financial crises. These have led to profound changes in consumers’ buying habits and housing choices, and an acceleration of ecommerce, digital entertainment, and work from home trends. With COVID-19 still...
Email delivery threats are the third most hazardous category on Webbula’s Email Hygiene Report. Learn what they are and how to keep them off your list. Some say that email marketing is experiencing a renaissance, but many of us know that email marketing has been the top channel in terms...
We are excited to announce the winners of the 2021 ANA Email Experience Council’s Email Program Awards. This set of awards seeks to promote excellence in email marketing by showcasing the impact that email is having in the marketplace and within organizations. How it can assist in achieving larger organizational...
We're excited to share and spotlight a few of the sessions you'll be able to join at the 2021 ANA Email Evolution Conference: A Virtual Experience. Be inspired and learn from thought leaders and experts in the industry at our May 5-6, 2021 Conference. We'll be covering wide-ranging topics from...
Announcing the Top Email Marketer Award Honors for 2021… We are excited to announce the winners for the 2021 ANA Email Experience Council’s Awards! It was a talented and impressive group of candidates this year. The ANA Email Experience Council (EEC) Awards Subcommittee reviewed a cross-section of submissions to recognize...
As we release the latest ANA Annual Ethics Compliance Report, reflect on 2020 and implement our plans for growth for 2021, now is the perfect time for a data check-up to see if there’s any areas that need to be tightened up and improved. We can’t help but think of our...
Have you submitted your nomination for an EEC Award? You have just a few days left to nominate an awesome #emailmarketer, campaign, and/or client for an EEC award. It’s a great opportunity to shine a spotlight on innovation and excellence in email and recognize the talent in our industry. Two...
