Blog

3 Email List Hygiene Best Practices to Implement Before the Apple Mail Privacy Protection Update

According to Apple, “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. It prevents senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.” Depending on...
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APPLE’S PRIVACY MOVES – SKY IS FALLING OR TIME FOR INNOVATION?

We asked industry thought leaders to provide their initial reaction and take on Apple's newest privacy change to limit email tracking and mask IP addresses on the Apple Mail app, and its potential implications on email marketing. Here’s what they’re saying: “The dependency on opens as a KPI has been...
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ANAeec “So You’ve Been Blocked!” Panel Recap

One of the scariest things an email marketer can learn is that your email is being blocked. Especially if you feel like you’re a good sender who’s following best practices and legitimately trying to do the right thing. Which is why the ANA Email Experience Council felt it was important...
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The State of Email Marketing: The Lasting Effects of the Pandemic on Email Priorities

We’re experiencing a myriad of crises all at once—ranging from the pandemic health crisis to social unrest and insurrection to financial crises. These have led to profound changes in consumers’ buying habits and housing choices, and an acceleration of ecommerce, digital entertainment, and work from home trends. With COVID-19 still...
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Sneak Peek: Upcoming Sessions at #ANAeec 2021

We're excited to share and spotlight a few of the sessions you'll be able to join at the 2021 ANA Email Evolution Conference: A Virtual Experience. Be inspired and learn from thought leaders and experts in the industry at our May 5-6, 2021 Conference. We'll be covering wide-ranging topics from...
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EEC Awards New Deadline: March 8th!

Have you submitted your nomination for an EEC Award? You have just a few days left to nominate an awesome #emailmarketer, campaign, and/or client for an EEC award. It’s a great opportunity to shine a spotlight on innovation and excellence in email and recognize the talent in our industry. Two...
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New Year! Welcome New EEC Advisory Committee Members!

Please join us in congratulating the newly elected members of the ANA Email Experience Council's Member Advisory Committee (MAC). This is our senior-level Committee which is comprised of thought leaders in the email marketing community. NEWLY ELECTED MAC MEMBERS: Scott Cohen: Senior Email Marketing Manager, Purple Brad Gurley: Director, Deliverability,...
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Nominations Open for EEC Awards!

We’re excited to announce the opening of the 2021 ANA Email Experience Council (EEC) Awards! 2020 brought so many new challenges and opportunities for consumers and businesses alike. We saw greatness all around us, even in the inboxes that we check every day. Those accomplishments from the teams and individuals...
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