Marketers and fundraisers today perpetually seek opportunities to improve customer value, enhance efficiency and drive growth. With that in mind, and with a sense of purpose to better serve DMA members, we are excited to announce that DMA and ANA (Association of National Advertisers) have agreed to combine to form...
There’s a fast-moving bill making its way through the California Assembly and expected for a Floor vote at any time. We urge you to take action TODAY to stop this bad bill from becoming state law! AB 2546 is bad for business, legitimate email marketers and a slippery slope for...
We are excited to announce the winners of the 2018 eec Awards! It was talented group of candidates this year. The eec Awards Subcommittee reviewed shining examples of campaigns and innovators who are advancing email excellence and delivering better experiences for consumers. The winners are: The 2018 eec Stefan Pollard...
By Mark Morin CEO – Strategies Relationship Marketing As you know, the email subject line is one of the most critical elements of an email campaign. After the sender’s name and reputation, the subject line is the key driver of email open rates. So nailing your subject line copy has...
A big part of the eec's mission is empowering the email marketing community to create better email; but what does "better" really mean? Respectful, subscriber-centric, valued, memorable and responsive if not also . . . creatively remarkable! There's a mountain of detailed information about design and coding hacks, tips, tactics...
Earlier this week, Google announced it is bringing its Accelerated Mobile Pages (AMP) technology to Gmail to create more engaging and interactive experiences with email. With over 1 billion users and the 2nd most popular email client globally, Google’s goal with AMP is to modernize Gmail and create new possibilities...
Do you know the key email and data protection regulations across the world? The eec is excited to announce our newly launched web-based version of the Guide. You can access key email and data protection regulations across 77 different jurisdictions. This guide will offer a primer for organizations as they...
Every year on January 28th the privacy community gets together to remind people about their rights as individuals to have their personal information protected by the organizations that they share it with and to remember to take note and follow privacy best practices. This year, more so than others before...
When it’s time for a new email service provider, the new year is typically when the hunt starts. But in some organizations, the new-vendor-selection process often goes off the rails before it even begins. Why? It usually comes down to culture, internal politics and resources. For example, the people who...
The Email Experience Council (eec) is accepting nominations for individuals who represent the best and brightest in the email marketing industry. The awards site is open, and nominating your idol is free and easy. There are two individual award categories, and an award category to honor 4 stand-out email marketing...
Recently, we shared 5 trends from 2017, that emerged among our work with marketers as the most notable email elements of the year. Those themes were largely a result of the evolving consumer preferences and our “on demand” digital lifestyle. How many, if any, of these trends will continue into...
Last month, the Email Experience Council (EEC) hosted a holiday coaching clinic, featuring advice from myself and Ken Pfeiffer of Sailthru. We shared tips and tricks for staying off the naughty list during the holidays. It was a lively discussion that included Q&A from the audience. Don’t worry if you...
2017 brought quite a bit of change to the email landscape. With consumer behavior being heavily influenced by the “on demand” nature of society, everything from deliverability to design was re-evaluated by marketers in order to evolve their program strategy to keep up with the changing digital channel. From our...
Email marketing professionals gathered in Return Path’s Park Avenue 41st floor Headquarters in New York City for networking, food, drinks, and a lively discussion at the Email Experience Council 2017 New York City Meet-Up, and the view was spectacular. Also working in tandem was the crew from SendGrid giving away...
