4 Steps for Flawless Email Automation

From the perfectly timed follow-up email to the maddeningly unnecessary daily reminder, automated emails can be paradise or purgatory. Think about it: for every wonderfully executed welcome series’ you’ve received, you’ve waded through twice as many cringe-worthy...

iOS 10: What it means for email marketing

With the recent release of iOS 10 comes a new “feature” to the native mail app – a grey bar at the top of every email that tells consumers if an email message is from a mailing list, with a link to easily unsubscribe.  This isn’t the first time Apple has made moves to...

Email Delivery: What exactly are we measuring?

We email marketers seem to have more and more approaches to help us understand how emails are performing. However, some of these methods may not always be measuring what you may be thinking they measure. It is extremely important to make sure that the data that is...
New eec Leadership Announced

New eec Leadership Announced

The Email Experience Council (eec), backed by the Direct Marketing Association (DMA), is the premier organization for email marketing professionals. Our annual conference, meetups, webinars, and online resources aim to foster a community of experts seeking to drive...
Goodbye, and thanks for the memories

Goodbye, and thanks for the memories

My days as chair of the DMA’s Email Experience Council Member Advisory Committee Executive Leadership Team are winding down, and it has put me in a reflective mood. The last four years have been busy and educational, first as vice-chair serving under Anita Absey of...
LA eec Meetup — key takeaways & recap

LA eec Meetup — key takeaways & recap

The LA eec Mixer hosted and sponsored by Edmunds.com, JibJab and Cordial was a success! The event featured a series of discussion tracks on Personalization, Testing and Machine Learning, led by Alessandra Souers of JibJab and Adam Meshot of Cordial. While gender...
Six Stats that Prove Marketers Need to Fight Phishing

Six Stats that Prove Marketers Need to Fight Phishing

Email is the best marketing channel out there. It drives more leads, conversions, and revenue for the business than any other distribution channel. 66 percent of consumers make a purchase directly after receiving an email marketing message and 72 percent of customers...