Email Delivery: What exactly are we measuring?
We email marketers seem to have more and more approaches to help us understand how emails are performing. However, some of these methods may not always be measuring what you may be thinking they measure. It is extremely important to make sure that the data that is... Read More
New eec Leadership Announced
The Email Experience Council (eec), backed by the Direct Marketing Association (DMA), is the premier organization for email marketing professionals. Our annual conference, meetups, webinars, and online resources aim to foster a community of experts seeking to drive... Read More
Goodbye, and thanks for the memories
My days as chair of the DMA’s Email Experience Council Member Advisory Committee Executive Leadership Team are winding down, and it has put me in a reflective mood. The last four years have been busy and educational, first as vice-chair serving under Anita Absey of... Read MoreHow Plow & Hearth took their browse abandonment campaign to the next level
Relevant, data-driven emails deliver superior results to generic blast emails. This is gospel at digital agency Whereoware, and our devotion to email personalization was again validated when we won the Best or Most Innovative Use of Automation or Triggers in the 2016... Read More
LA eec Meetup — key takeaways & recap
The LA eec Mixer hosted and sponsored by Edmunds.com, JibJab and Cordial was a success! The event featured a series of discussion tracks on Personalization, Testing and Machine Learning, led by Alessandra Souers of JibJab and Adam Meshot of Cordial. While gender... Read More
Six Stats that Prove Marketers Need to Fight Phishing
Email is the best marketing channel out there. It drives more leads, conversions, and revenue for the business than any other distribution channel. 66 percent of consumers make a purchase directly after receiving an email marketing message and 72 percent of customers... Read More
Why Winning Awards Fuels Email Industry Growth
Take a look at your trophy case. Go ahead. Take a good hard look. Do you like what you see? Are you satisfied? What does it say about you? Your agency? Your work? Marketing awards are like the ROI of our industry. They are our return on a job well done –... Read More
Email List Segmentation: How Much is Too Much? Not Enough?
You probably know by now that segmentation improves email marketing performance significantly, so if you’re still operating primarily in “batch and blast” mode it’s time to start slicing and dicing your subscriber file. Marketers who practice list segmentation see... Read More
EEC Award winning campaign – The power of engaging content
Our recent win at the 2016 EEC Email Marketing Program Award under the category ‘Best use of humor, personality or content’ for Easemytrip just again proved the fact that using email as a medium to engage will always get you the highest ROI. We changed our... Read MoreFollow the eec
