As leading email marketing professionals in the field, we strive to provide industry with best practices and standards while also educating consumers on online trends and definitions to help navigate this growing field of threats and opportunities. Our website can now be both a destination for marketing practitioners and consumers....
Amazon’s fifth annual high-impact Prime Day event formally launched on July 15th, with news-hype worthy of the massive event it has become. It’s billed as a quick, intensive two-day affair, but that’s misleading. Here at eDataSource, our tracking of this year’s Amazon’s Prime Day themed emails shows messaging promoting “Early...
Posted In (Blog, Compliance - Guidance, Email Marketing Blog, Event, Research, Subcommittees) / Jul 19th (2019) by Lisa Shosteck
This week, people around the globe celebrated World Emoji Day. With more than 3,000 emoji to choose from, there’s seemingly one for any possible scenario. Think about the last time you used an emoji. Was it this morning? An hour ago? Within the last 5 minutes? I use them so...
We try to avoid them, but mistakes can happen to the best of us. Sometimes, it’s just a pesky typo. Or a small design flaw. No worries... Just add a note to your QA checklist and move on to the next challenge. But sometimes, the error is more serious. Like...
Deliverability. It’s the seven-syllable word that can either excite or intimidate you. Although email continues to be the most ubiquitous medium for marketers today, the ability to reach a customer’s inbox isn’t guaranteed. On average, a staggering 20% of all permission-based emails never make it to the inbox. Instead, these...
In the past year we have seen the birth of BIMI - short for Brand Indicators for Message Identification, and it just came out of a pilot test at Yahoo Mail. BIMI brings a simple unified method of presenting brand logos to help marketers give their brands more visibility while...
Everybody’s heard of UNESCO. Yet not everybody knows just how much good this nonprofit does around the world. To clarify, UNESCO stands for the United Nations Educational, Scientific and Cultural Organization. It’s a specialized agency of the United Nations that contributes to peace and security by promoting international collaboration through...
I'm just back from the 2019 Email Evolution Conference in Savannah, Georgia -- I hope you were there with us! And on the flight home I was thinking about what the Email Experience Council (EEC) means to me. Basically, why I EEC. And why I believe that everyone working in...
Posted In (Blog, Compliance - Guidance, Email Marketing Blog, Membership, Subcommittees) / Apr 30th (2019) by Lisa Shosteck
Welcome back! In this blog post, I will cover the remaining 2 strategies for how to turn your email data into revenue. To review, we already covered in Part 1: Stop & Assess and Segment Your Audience. Let’s dive right in! Strategy 3: Engage With Your Audience Set Goals for...
Data. You hear it everywhere- but sometimes it can be a little overwhelming, especially if you are just getting your feet wet or don’t know where to begin. This article will take you through the first 2 strategies to turn your email data into dollars. Strategy 1: Stop and Assess...
Industry conferences are packed full of new and exciting opportunities: sessions, workshops, networking, meetups, and happy hours galore! As exhilarating as conferences can be, they can also be overwhelming if you don’t know what to expect. That’s why it’s important you know how to make the most of each one. Whether...
We are excited to announce the individual winners for the 2019 eec Awards! It was a talented group of candidates this year. The eec Awards Subcommittee reviewed shining examples of innovators who are advancing email excellence and delivering better experiences for consumers. And the winners are: The 2019 eec Stefan...
We are excited to announce the winners of the 2019 Email Experience Council’s Email Program Awards. This set of awards seeks to promote excellence in email marketing by showcasing the impact that email is having in the marketplace and within organizations. How it can assist in achieving larger organizational goals...
Posted In (Compliance - Guidance, Email Marketing Blog, Research, Subcommittees) / Mar 27th (2019) by Lisa Shosteck
Building email marketing campaigns that support your sales team. As email marketers, we have insight into the entry point of when and how a lead enters the sales pipeline, and if we're lucky, the supporting demographic data. What we may not know is the what and the why: what information...
