Blog

New Year, New ESP? Here are the Pitfalls

When it’s time for a new email service provider, the new year is typically when the hunt starts. But in some organizations, the new-vendor-selection process often goes off the rails before it even begins. Why? It usually comes down to culture, internal politics and resources. For example, the people who...
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The eec Awards Season is Open: Nominate TODAY!

The Email Experience Council (eec) is accepting nominations for individuals who represent the best and brightest in the email marketing industry. The awards site is open, and nominating your idol is free and easy. There are two individual award categories, and an award category to honor 4 stand-out email marketing...
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4 Trends for 2018

Recently, we shared 5 trends from 2017, that emerged among our work with marketers as the most notable email elements of the year. Those themes were largely a result of the evolving consumer preferences and our “on demand” digital lifestyle. How many, if any, of these trends will continue into...
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EEC Coaching Clinic Round-up Holiday Email Strategies: Staying Off The Naughty List

Last month, the Email Experience Council (EEC) hosted a holiday coaching clinic, featuring advice from myself and Ken Pfeiffer of Sailthru. We shared tips and tricks for staying off the naughty list during the holidays. It was a lively discussion that included Q&A from the audience. Don’t worry if you...
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5 Trends and Learnings from 2017

2017 brought quite a bit of change to the email landscape. With consumer behavior being heavily influenced by the “on demand” nature of society, everything from deliverability to design was re-evaluated by marketers in order to evolve their program strategy to keep up with the changing digital channel. From our...
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Top Email Myths Busted at the NYC EEC Meetup

Email marketing professionals gathered in Return Path’s Park Avenue 41st floor Headquarters in New York City for networking, food, drinks, and a lively discussion at the Email Experience Council 2017 New York City Meet-Up, and the view was spectacular. Also working in tandem was the crew from SendGrid giving away...
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Millennials Speak Out

Inspired by the recent EEC webinar, “Millennials Speak Out: Email Marketing Preferences & Brand Loyalty,” I wanted to share a few key takeaways: We’ve been hearing “email is dead” for about 15 years, and we know that’s not true. What’s dead is outdated email strategy and spray and pray tactics....
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Congratulations to Our Newest Board Members and Leaders!

Please join us in congratulating the newly elected members of the Email Experience Council's Member Advisory Committee (MAC). This is our Board-level Committee which is comprised of thought leaders in the email marketing community. Anthony Chiulli: Marketing Practice, Deliverability Services, Salesforce Jennifer Hoth: Sr. Relationship Marketing Strategist, DEG Sal Tripi:...
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Key Takeaways from eec Atlanta Meetup

More than 40 email marketing professionals gathered in a Downtown Atlanta speakeasy for networking, food, drinks, and a lively discussion at the Email Experience Council’s 2017 Atlanta Meet-Up. The eec’s Meet-Up — hosted by enterprise email service provider MessageGears and email deliverability agency Inbox Pros — featured a panel of...
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The eec Releases Updated CASL Guide

The eec is pleased to announce that it has updated the Digital Marketers Guide to Canada’s Anti-Spam Law to assist email marketers in the many facets of complying with the law. This comprehensive guide provides tips and defines key terms to assist you throughout your journey and timeline to CASL...
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Canadian Government Suspends CASL Private Right of Action

So some good news out of Canada. The Government of Canada is suspending the implementation of certain provisions in Canada’s anti-spam legislation (CASL), more specifically, the private right of action (PRA) which was scheduled to come into effect July 1, 2017. As you recall, Canada’s anti-spam legislation (CASL) came into...
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