Blog

Tips for Email Success on Black Friday Weekend

For many businesses, the weekend of Black Friday has the potential for a big surge in revenue and exposure.  But did you know you could also damage your brand’s sender reputation with your holiday sending approach? Here are some tips to help your brand’s emails have the best chance to...
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Calling Email Marketing Super Stars

The call for session submissions is open for the ANA Email Evolution Conference 2020 in Nashville (#ANAeec). We are looking for sessions with expert advice, innovative brands, passion and insight and would love to hear from you! Please submit a proposal and join our community that dates back more than...
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Welcome New EEC MAC Leaders!

The soul of the Email Experience Council are the people who volunteer their time, knowledge and expertise in shaping the content that helps educate, inform and guide our member organizations and the marketing world at large. These individuals are experts in their field and are driven by a sense of...
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EEC Launches: New Webpage and Resources for Consumers

As leading email marketing professionals in the field, we strive to provide industry with best practices and standards while also educating consumers on online trends and definitions to help navigate this growing field of threats and opportunities. Our website can now be both a destination for marketing practitioners and consumers....
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Amazon Prime Day: A “Perfect Storm” of Email Marketing

Amazon’s fifth annual high-impact Prime Day event formally launched on July 15th, with news-hype worthy of the massive event it has become.  It’s billed as a quick, intensive two-day affair, but that’s misleading.   Here at eDataSource, our tracking of this year’s Amazon’s Prime Day themed emails shows messaging promoting “Early...
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3 Reasons Why Deliverability Monitoring Matters

Deliverability. It’s the seven-syllable word that can either excite or intimidate you. Although email continues to be the most ubiquitous medium for marketers today, the ability to reach a customer’s inbox isn’t guaranteed.  On average, a staggering 20% of all permission-based emails never make it to the inbox. Instead, these...
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UNESCO & Email Marketing — A Positive Digital Marketing Case Study

Everybody’s heard of UNESCO. Yet not everybody knows just how much good this nonprofit does around the world. To clarify, UNESCO stands for the United Nations Educational, Scientific and Cultural Organization. It’s a specialized agency of the United Nations that contributes to peace and security by promoting international collaboration through...
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Why I EEC… and why you should too.

I'm just back from the 2019 Email Evolution Conference in Savannah, Georgia -- I hope you were there with us! And on the flight home I was thinking about what the Email Experience Council (EEC) means to me. Basically, why I EEC. And why I believe that everyone working in...
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