ISPs Live in the Age of the Customer, Do You?

The final session of the Email Evolution Conference has generated a lot of discussion. For deliverability experts in the room there wasn’t much that hadn’t been said before though it was a great opportunity for those who aren’t members of M3AAWG or who don’t...

A Look Behind the Scenes at EEC15

What an event this year! So instead of giving you all the highlights of EEC15, I wanted to give you a little bit of the behind the scenes work that went into this year’s event…months in advance in planning and in some cases while onsite. I know that I’m...

The Importance of Digital Attribution in Multichannel Marketing

“Email Empowers” was the theme at EEC15 last week in Miami, as the industry is discovering “it is the integration of email with other channels that is having the most impact.” This theme rang true in a panel assembled to discuss how brands can make the case for...

Congratulations to eec Winners Alessandra Souers and Justine Jordan!

The email-marketing world will honor two of its sharpest people in Miami this February when the Email Experience Council (eec) presents the 2015 Stefan Pollard Email Marketer of the Year Award to Alessandra Souers of JibJab and the 2015 eec Thought Leader of the Year...

Email Marketing 2015 – Desiloification. It’s a thing.

I don’t often play the New Year predictions game for several reasons. I worry that I’ll just get it all wrong and that others will make far more insightful predictions. The biggest issue though is timing. As Bill Gates said, “We always overestimate the change that...

Email Marketing 2015 – A New Hope

Fans of Star Wars will know the reference ‘A New Hope’, it’s the subtitle to the first, ground-breaking film Lucas released in 1977. It’s now 38 years later—fans and nerds alike are pacing in circles waiting for the December release of episode 7. What does this have...