So some good news out of Canada. The Government of Canada is suspending the implementation of certain provisions in Canada’s anti-spam legislation (CASL), more specifically, the private right of action (PRA) which was scheduled to come into effect July 1, 2017. As you recall, Canada’s anti-spam legislation (CASL) came into...
The WannaCry ransomware/malware that's making its way around the Internet has infected countless organizations and government institutions in over 150 countries, including China, Russia, the U.S. and most of Europe. As you may know, ransomware is a type of malicious software that restricts access to your computer or network and...
We are excited to announce the winners of the 2017 eec Awards! It was an extremely competitive group of candidates this year. The eec received a record number of nominations this year – nearly 50 submissions for the individual awards and over 70 submissions for the program awards. These awards...
New Orleans is on high alert! Thankfully not due to a hurricane. Instead, a month from now a force even more powerful will descend on the Big Easy: over 500 email marketers converging for three days of education, networking, insight and fun at the 10th Annual Email Evolution Conference. The...
Congress recently amended the Electronic Communications Privacy Act of 1986 (ECPA) to require law enforcement to obtain a warrant before accessing an individual’s emails through their email provider. Before this passing, a loophole in the original act allowed law enforcement to obtain emails older than 180 days from email providers...
Projecting the future is one of the easiest things to do, yet the hardest to get right. The email marketing industry is morphing faster than most people think, yet may not seem so if you just look at industry growth rates hovering at the same rate it did 10 years...
The Email Experience Council (eec) is accepting nominations for individuals who represent the best and brightest in the email marketing industry. The awards site is open, and nominating your hero is free and easy. There are two individual award categories, and a program award category to honor stand-out email marketing...
Winter is in full swing in the northern hemisphere, the solstice is around the corner, and as tradition would have it, we begin to reflect on the year that’s concluding while planning for the next trip around the sun. We here at the Email Experience Council (EEC) are excited to...
Every December, there are two things occupying everyone’s mind. The first is an excitement about year-end celebrations, and the second is the wonder about the incoming New Year. As we await for the festivities to begin, I would like to share a few trends I spotted throughout 2016 and which are...
From the perfectly timed follow-up email to the maddeningly unnecessary daily reminder, automated emails can be paradise or purgatory. Think about it: for every wonderfully executed welcome series’ you’ve received, you’ve waded through twice as many cringe-worthy campaigns. Ensure that YOUR email automation is flawless with these four steps, courtesy of...
Much has changed in the decade since the EEC last updated the Email Authentication FAQ. In 2006, DKIM was barely two years old, Sender ID was still a thing and DMARC hadn’t even been invented. The eec Advocacy Subcommittee believed it was high time to bring it up-to-date. Generally speaking...
Globalization affects eec members in a number of ways. Needing to manage marketing compliance rules across multiple jurisdictions is one such impact. Managing blind spots with how channel-specific rules impact cross-channel efforts is another. There is one blind spot in particular that deserves attention from retailers operating in Canada -- sending...
With the recent release of iOS 10 comes a new “feature” to the native mail app – a grey bar at the top of every email that tells consumers if an email message is from a mailing list, with a link to easily unsubscribe. This isn’t the first time Apple...
We email marketers seem to have more and more approaches to help us understand how emails are performing. However, some of these methods may not always be measuring what you may be thinking they measure. It is extremely important to make sure that the data that is being returned is...
