Working with digital marketers over the last 15 years, I’ve witnessed a habit where they can become all consumed with activity metrics like email open rates, website page views, number of marketing qualified leads, and webinar attendee to registrant percentage rate. While these metrics are important in understanding your marketing...
By April Mullen It’s hard to believe that it’s 2020 and that email is more effective than ever. Our beloved channel is aging gracefully in many ways. While it still doesn’t get the attention it deserves as compared to other channels and digital innovations, it has withstood the test of...
By Jakub Olexa, Mailkit If you are a US-based company you are most likely worried about your deliverability to the big 3 mailbox providers - Gmail, Outlook, and Yahoo. This extends to the focus of the ESP & Inbox placement monitoring providers as these are the destinations customers are focusing...
We’re excited to announce the opening of the 2020 EEC Awards. Start thinking about who shines and excels in email marketing – it’s time to nominate those trail-blazing individuals and those innovative email marketing campaigns for an EEC Award. We made some exciting changes this year in looking for...
Posted In (Accessibility, Compliance - Guidance, eec Leadership, Email Marketing Blog) / Dec 16th (2019) by Lisa Shosteck
By Lauren Gentile, Vice President of Creative at Epsilon | EEC Leadership Ensuring all email recipients can open, view and read an email in its entirety is a top goal of mine. In fact, email accessibility is a topic in which I’m very passionate about and I’ll be speaking about...
By Mark Morin An email welcome series of emails that greets new subscribers and new customers is a great way to stimulate initial engagement. And it can have a strong influence on subsequent engagement and conversion. But all depends on the value that your welcome series provides to the customers....
Posted In (Compliance - Guidance, Email Marketing Blog, Holiday, Subcommittees) / Nov 8th (2019) by Lisa Shosteck
Halloween has come and gone, the leaves are changing, and so have the clocks! Can you believe it’s that time of year again, already?!? Email marketers are gearing up for what tends to be their busiest time of year, and the only thing slowing them down is that pesky little...
Halloween’s massive popularity has led some retailers to rank it second only to Christmas, with projected spending at an unBOOlievable $8.8B in 2019. Our marketers are having a scream dressing up and sending out Halloween campaigns for Epsilon's clients. Try these 5 tricks yourself: Trick #1 Dress up your design:...
Fall is the perfect opportunity to increase engagement before the all-important holiday season begins. Halloween sets the tone for the winter holidays – indicating how sales will fare from Thanksgiving to the New Year. Let’s take a look at 4 festive examples that kicked off the holidays in style and...
In the spookiest of months, the cyber security community takes the time to talk about all the nasty and scary things lurking on the internet. Things like phishing, business email compromise (BEC), and malware that makes your computer go bump in the night. During a year in which data breaches...
The ghouls roaming the earth at Halloween are like Casper the friendly ghost compared to the terrors lurking in your email database. These demons will slaughter your email marketing program faster than you can yell “Trick or Treat!” Why? Because bad email addresses are like vampires. They suck the lifeblood...
Halloween can be fun, spooky and… profitable! If you play it right, your email marketing actions may help you boost your results! How? Most of us adore Halloween and holiday-themed campaigns as it gets us into the celebration mood. For marketers, it’s a wonderful opportunity to boost engagement and sales...
If you’ve never had the misfortune of being ghosted, it’s when somebody you’re dating suddenly cuts all ties and communication with you for no apparent reason. While ghosting is most commonly associated with millennial dating woes, it’s hard not to see the similarity between a promising suitor failing to respond...
For many businesses, the weekend of Black Friday has the potential for a big surge in revenue and exposure. But did you know you could also damage your brand’s sender reputation with your holiday sending approach? Here are some tips to help your brand’s emails have the best chance to...
