Email marketing typically proves the highest ROI for digital marketing spend. Various studies have shown the return to be 30, 35, 40 or even 40+ in revenue dollars per dollar spent on email. Email doesn’t always receive the recognition it should. Have you ever talked to a business owner who...
Updated January 21, 2019 to reflect latest rejection of Brexit deal. Many of you know by now that the EU’s General Data Protection Regulation (GDPR) is the result of four years of work by the EU to bring data protection legislation into line with new, previously unforeseen ways that data...
Posted In (Awards, Blog, eec Leadership, Email Evolution Conference, Holiday, Subcommittees) / Dec 24th (2018) by Lisa Shosteck
If the busiest person is Santa Claus during the holiday season, then it stands to reason that the second busiest person would have to be whoever is in charge of email marketing at the North Pole. I only need to check my inbox from Black Friday until Christmas to confirm...
Car enthusiasts are likely familiar with Top Gear, a BBC television series that tests whether vehicles live up to their manufacturers' claims via outrageous stunts, races and epic challenges —like building an amphibious car, or converting a sedan into a space shuttle. “How hard can it be?” the hosts ask...
In 2014, I was honored and humbled to receive an accolade from my extended family and peers. I am proud to be the inaugural winner of The eec Email Marketer Thought Leader of the Year award. I was recognized for making a significant impact on the email marketing community for...
Performing email verification at the point-of-capture is an effective and proactive way to ensure the information you are collecting online is accurate, before it enters your database. It’s quickly becoming a best practice, very easy to integrate and very affordable. This translates into more opportunities to convert users into paying...
As you start to plan your 2019 email marketing program, think about this question: What is the purpose of your email marketing program? We usually think marketing is a means to end – to drive more conversions, qualify more leads, spread more awareness, all in the service of higher revenue,...
For most businesses in retail, eCommerce, CPG and adjacent industries, the next few months will make or break their bottom line. Holiday sales alone accounted for 20% of retail industry revenue last year. With the stakes this high, you can’t afford to have a peak marketing strategy based on outdated...
Email has come a long way in the 15 years since we started in the industry. Batch and blast (otherwise known as “spray and pray”) was very much the norm, and CAN-SPAM was just introduced. Triggered messages were a brand new concept, with only the most sophisticated marketers sending a...
We effectively spend a third of our lives working so it shouldn’t come as a surprise that many of us find our identity intrinsically connected to our professional lives, and in some cases solely defined by the work we do. Like so many of my colleagues and friends, I too...
The Minimum Viable Product (MVP) model is one that’s been around for some time. It’s a framework for product development, made famous by companies like Zappos, Dropbox and Uber, and a core tenant of many software strategies. The MVP model is also wildly valuable in building effective email marketing. What...
Having been in the email business for almost 2 decades, I’ve been introduced to hundreds, maybe even thousands of marketers, technology, developers, and salespeople from all types of industries, all focused on a very small but important piece of their company’s business. I’ve worked closely with many of these individuals,...
Posted In (Awards, Blog, Email Evolution Conference, Event, Subcommittees) / Oct 3rd (2018) by Lisa Shosteck
We’re excited to announce the opening of the 2019 eec Awards. Start thinking about who shines and excels in email marketing – it’s time to nominate those trail-blazing individuals and those innovative email marketing campaigns for an eec Award. As a refresher, the eec offers different award opportunities: Pollard Award...
Consumers have witnessed unprecedented change in recent decades: Shifts in behavior and demand have opened new market Existing markets have seriously expanded their offerings The above has triggered an avalanche of products and services The digitalization of the marketplace has freed consumers and merchants from the restraints of face-to-face and...
