A long-standing conflict in email marketing has been the intersection of brand standards and email client support. This is usually most clearly seen in the context of fonts: As many email clients only support web-safe fonts, Arial, Verdana and Times New Roman are among standard font choices when creating emails....
We are excited to announce the winners for the 2020 ANA Email Experience Council’s Awards! It was a talented group of candidates and outstanding email marketing campaigns this year. The ANA Email Experience Council (EEC) Awards Subcommittee reviewed a cross-section of submissions to recognize excellence and innovation in email marketing....
As cities and states around the US introduce lockdowns and issue stay-at-home orders, businesses are having to adapt how they work and how they communicate. Keeping customers, staff, and stakeholders informed of any changes during a crisis is essential. It will ensure that when you’re able to return to BAU,...
You’ve probably read a lot about marketing during this time of people working remotely and physical distancing. More and more businesses are trying to navigate their marketing efforts and business location updates, all while trying to maintain a positive outlook on keeping their doors open to customers. There are several...
We are excited about this year’s 2020 ANA Email Evolution Conference in Nashville, Tennessee, April 13-15th. This year’s new and beautiful location, innovative learning tracks, and better than ever networking will make it an event that shouldn’t be missed. Last year, there were a record number of brands in attendance...
Posted In (Accessibility, Advocacy, Compliance - Guidance, eec Leadership) / Feb 1st (2020) by Lisa Shosteck
Would you change your marketing tactics if you knew your message wasn’t reaching an audience with $1 trillion in purchasing power? By the most recent estimates, that’s the annual disposable income of the global disability market. If your website and emails aren’t accessible, you could be missing out on a...
Working with digital marketers over the last 15 years, I’ve witnessed a habit where they can become all consumed with activity metrics like email open rates, website page views, number of marketing qualified leads, and webinar attendee to registrant percentage rate. While these metrics are important in understanding your marketing...
By April Mullen It’s hard to believe that it’s 2020 and that email is more effective than ever. Our beloved channel is aging gracefully in many ways. While it still doesn’t get the attention it deserves as compared to other channels and digital innovations, it has withstood the test of...
By Jakub Olexa, Mailkit If you are a US-based company you are most likely worried about your deliverability to the big 3 mailbox providers - Gmail, Outlook, and Yahoo. This extends to the focus of the ESP & Inbox placement monitoring providers as these are the destinations customers are focusing...
We’re excited to announce the opening of the 2020 EEC Awards. Start thinking about who shines and excels in email marketing – it’s time to nominate those trail-blazing individuals and those innovative email marketing campaigns for an EEC Award. We made some exciting changes this year in looking for...
Posted In (Accessibility, Compliance - Guidance, eec Leadership, Email Marketing Blog) / Dec 16th (2019) by Lisa Shosteck
By Lauren Gentile, Vice President of Creative at Epsilon | EEC Leadership Ensuring all email recipients can open, view and read an email in its entirety is a top goal of mine. In fact, email accessibility is a topic in which I’m very passionate about and I’ll be speaking about...
By Mark Morin An email welcome series of emails that greets new subscribers and new customers is a great way to stimulate initial engagement. And it can have a strong influence on subsequent engagement and conversion. But all depends on the value that your welcome series provides to the customers....
Posted In (Compliance - Guidance, Email Marketing Blog, Holiday, Subcommittees) / Nov 8th (2019) by Lisa Shosteck
Halloween has come and gone, the leaves are changing, and so have the clocks! Can you believe it’s that time of year again, already?!? Email marketers are gearing up for what tends to be their busiest time of year, and the only thing slowing them down is that pesky little...
Halloween’s massive popularity has led some retailers to rank it second only to Christmas, with projected spending at an unBOOlievable $8.8B in 2019. Our marketers are having a scream dressing up and sending out Halloween campaigns for Epsilon's clients. Try these 5 tricks yourself: Trick #1 Dress up your design:...
