Blog

Sneak Peek: Upcoming Sessions at #ANAeec 2021

We're excited to share and spotlight a few of the sessions you'll be able to join at the 2021 ANA Email Evolution Conference: A Virtual Experience. Be inspired and learn from thought leaders and experts in the industry at our May 5-6, 2021 Conference. We'll be covering wide-ranging topics from...
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EEC Awards New Deadline: March 8th!

Have you submitted your nomination for an EEC Award? You have just a few days left to nominate an awesome #emailmarketer, campaign, and/or client for an EEC award. It’s a great opportunity to shine a spotlight on innovation and excellence in email and recognize the talent in our industry. Two...
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New Year! Welcome New EEC Advisory Committee Members!

Please join us in congratulating the newly elected members of the ANA Email Experience Council's Member Advisory Committee (MAC). This is our senior-level Committee which is comprised of thought leaders in the email marketing community. NEWLY ELECTED MAC MEMBERS: Scott Cohen: Senior Email Marketing Manager, Purple Brad Gurley: Director, Deliverability,...
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Nominations Open for EEC Awards!

We’re excited to announce the opening of the 2021 ANA Email Experience Council (EEC) Awards! 2020 brought so many new challenges and opportunities for consumers and businesses alike. We saw greatness all around us, even in the inboxes that we check every day. Those accomplishments from the teams and individuals...
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Expert Tips for Email Marketing Success in 2021

We know you are in the midst of implementing your holiday email marketing campaigns for 2020 but as marketers we’re always prepping for what comes next. We are thinking of ways to engage and improve the email experience for our current and prospective customers. We recently hosted a webinar with...
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The Ultimate Email Marketing Strategy Guide - Everything You Need To Know

How to Fine Tune and Adjust Your Email Strategy During COVID-19

“Nothing is constant except change.“ What you may have taken for granted months ago has become vital today. Consumer perception and behavior have severely altered as people experienced various emotional ups and downs during this pandemic. The pandemic has affected the global economy severely, and confusion ensued. Thanks to the...
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New EEC Leadership Announced

We are excited to announce the new leaders of the Email Experience Council (EEC). We are thankful to our departing Chair, Len Shneyder for his many years of commitment and thought leadership to EEC and our Email Evolution Conferences and wish him well on his continued journey of elevating email...
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Two Ways to Get Data for ‘Personalization 2.0’

‘Personalization 2.0’ was one of 5 key marketing and digital trends, not just for 2020 but for the next decade, put forth by Ashley Friedlein’s marketing & digital trends for 2020 to 2030, published by eConsultancy in January of this year. He said that personalization needed redefining, noting: “... what...
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June Teenth Freedom Day

Why We Closed for Juneteenth

Let’s start with reality: we have not closed for Juneteenth in the past. So why now? Because we are learning, and we need to change. Because Juneteenth is a day of action and we need to take action. Because this is personal, it is not about what we all must...
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