Understanding BACK-TO-SCHOOL email strategies

Seasoned retailers deeply respect the importance of intelligently planning key events and selling periods. Considerable retail revenue and profit are at stake in optimizing performance for each of these. The November-December Holiday selling period is the most...

8 Email Lessons in the Art of the Winback Campaign

Here are eight pointers to make sure you never have to say goodbye to a good customer. Every marketer knows that it’s easier to sell to an existing customer than it is to acquire a new one. Winback campaigns can re-activate dormant subscribers, reminding them...

6 Steps to Finding Your Personalization Sweet Spot

Thanks to our industry’s continual drive to increase marketing relevance through personalization, consumers now expect brands to know them like their best friends. Brands that pull this off get treated like BFFs, too. Personalization, heading toward that...

Deliverability vs. Engagement: Discussion Continues

It’s been a black box for years. Deliverability standards and how to get our emails into the inbox is made harder because of a lack of insight into the specifics…until now.  During EEC15 in Miami the biggest topic was an incredible panel with the members of the...

The 5 Keys to Email List Growth

The 5 Keys to List Growth Building A Healthy Email Database According to BlueHornet’s Consumer Email List Management Report, 95% of B2C companies say list growth is an important measure of success for their marketing programs. However, 74% find that their email...

CASL Didn’t Spell Disaster for Email

As the deadline for the enactment of Canada’s Anti-Spam Law (CASL) drew closer to the July 1, 2014 date, marketers were scrambling to implement compliance to the new law. Because the law was written to cover recipients residing in Canada as well as those receiving...

ISPs Live in the Age of the Customer, Do You?

The final session of the Email Evolution Conference has generated a lot of discussion. For deliverability experts in the room there wasn’t much that hadn’t been said before though it was a great opportunity for those who aren’t members of M3AAWG or who don’t...