Blog

Email Marketers Aged 21 to 30: Here’s the Best Career Move You Can Make (and it starts at just $125 per year)

No one went to school for this and no one left school saying “I’m going into Email”.  The Email industry’s biggest, worst-kept secret is that on our first day on the job, we all knew little-to-nothing about Email Marketing.  Thanks to a robust community and groups like EEC, we all...
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EEC Releases Achieving Accessibility in Email Guides

What is accessibility? It's the quality of being easily understood, easy to use or obtain. Accessibility is about equality. Not just treating everyone the same but providing a single experience that factors in everyone's needs regardless of their personal circumstance. Over 1 billion people worldwide, nearly 13%, are affected by...
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What Email Service Providers Can Learn from Facebook

Email marketing typically proves the highest ROI for digital marketing spend. Various studies have shown the return to be 30, 35, 40 or even 40+ in revenue dollars per dollar spent on email. Email doesn’t always receive the recognition it should. Have you ever talked to a business owner who...
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What effect, if any, does Brexit have on GDPR

Updated January 21, 2019 to reflect latest rejection of Brexit deal. Many of you know by now that the EU’s General Data Protection Regulation (GDPR) is the result of four years of work by the EU to bring data protection legislation into line with new, previously unforeseen ways that data...
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Email Marketing: How Hard Can It Be?

Car enthusiasts are likely familiar with Top Gear, a BBC television series that tests whether vehicles live up to their manufacturers' claims via outrageous stunts, races and epic challenges —like building an amphibious car, or converting a sedan into a space shuttle. “How hard can it be?” the hosts ask...
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Best Practice: Point of Capture Email Verification

Performing email verification at the point-of-capture is an effective and proactive way to ensure the information you are collecting online is accurate, before it enters your database. It’s quickly becoming a best practice, very easy to integrate and very affordable. This translates into more opportunities to convert users into paying...
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Evolution of Email Marketing

Email has come a long way in the 15 years since we started in the industry. Batch and blast (otherwise known as “spray and pray”) was very much the norm, and CAN-SPAM was just introduced. Triggered messages were a brand new concept, with only the most sophisticated marketers sending a...
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Career Advice from Email Veterans

We effectively spend a third of our lives working so it shouldn’t come as a surprise that many of us find our identity intrinsically connected to our professional lives, and in some cases solely defined by the work we do. Like so many of my colleagues and friends, I too...
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The Power of Community

Having been in the email business for almost 2 decades, I’ve been introduced to hundreds, maybe even thousands of marketers, technology, developers, and salespeople from all types of industries, all focused on a very small but important piece of their company’s business. I’ve worked closely with many of these individuals,...
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