CASL Didn’t Spell Disaster for Email

As the deadline for the enactment of Canada’s Anti-Spam Law (CASL) drew closer to the July 1, 2014 date, marketers were scrambling to implement compliance to the new law. Because the law was written to cover recipients residing in Canada as well as those receiving...

ISPs Live in the Age of the Customer, Do You?

The final session of the Email Evolution Conference has generated a lot of discussion. For deliverability experts in the room there wasn’t much that hadn’t been said before though it was a great opportunity for those who aren’t members of M3AAWG or who don’t...

A Look Behind the Scenes at EEC15

What an event this year! So instead of giving you all the highlights of EEC15, I wanted to give you a little bit of the behind the scenes work that went into this year’s event…months in advance in planning and in some cases while onsite. I know that I’m...

The Importance of Digital Attribution in Multichannel Marketing

“Email Empowers” was the theme at EEC15 last week in Miami, as the industry is discovering “it is the integration of email with other channels that is having the most impact.” This theme rang true in a panel assembled to discuss how brands can make the case for...

Congratulations to eec Winners Alessandra Souers and Justine Jordan!

The email-marketing world will honor two of its sharpest people in Miami this February when the Email Experience Council (eec) presents the 2015 Stefan Pollard Email Marketer of the Year Award to Alessandra Souers of JibJab and the 2015 eec Thought Leader of the Year...