Performing email verification at the point-of-capture is an effective and proactive way to ensure the information you are collecting online is accurate, before it enters your database. It’s quickly becoming a best practice, very easy to integrate and very affordable. This translates into more opportunities to convert users into paying...
As you start to plan your 2019 email marketing program, think about this question: What is the purpose of your email marketing program? We usually think marketing is a means to end – to drive more conversions, qualify more leads, spread more awareness, all in the service of higher revenue,...
For most businesses in retail, eCommerce, CPG and adjacent industries, the next few months will make or break their bottom line. Holiday sales alone accounted for 20% of retail industry revenue last year. With the stakes this high, you can’t afford to have a peak marketing strategy based on outdated...
Email has come a long way in the 15 years since we started in the industry. Batch and blast (otherwise known as “spray and pray”) was very much the norm, and CAN-SPAM was just introduced. Triggered messages were a brand new concept, with only the most sophisticated marketers sending a...
We effectively spend a third of our lives working so it shouldn’t come as a surprise that many of us find our identity intrinsically connected to our professional lives, and in some cases solely defined by the work we do. Like so many of my colleagues and friends, I too...
The Minimum Viable Product (MVP) model is one that’s been around for some time. It’s a framework for product development, made famous by companies like Zappos, Dropbox and Uber, and a core tenant of many software strategies. The MVP model is also wildly valuable in building effective email marketing. What...
Having been in the email business for almost 2 decades, I’ve been introduced to hundreds, maybe even thousands of marketers, technology, developers, and salespeople from all types of industries, all focused on a very small but important piece of their company’s business. I’ve worked closely with many of these individuals,...
Posted In (Awards, Blog, Email Evolution Conference, Event, Subcommittees) / Oct 3rd (2018) by Lisa Shosteck
We’re excited to announce the opening of the 2019 eec Awards. Start thinking about who shines and excels in email marketing – it’s time to nominate those trail-blazing individuals and those innovative email marketing campaigns for an eec Award. As a refresher, the eec offers different award opportunities: Pollard Award...
Consumers have witnessed unprecedented change in recent decades: Shifts in behavior and demand have opened new market Existing markets have seriously expanded their offerings The above has triggered an avalanche of products and services The digitalization of the marketplace has freed consumers and merchants from the restraints of face-to-face and...
The number one reason a majority of smart phone users delete an app is they don’t use it. In fact, with mobile app retention rates on average dropping to 4% after three months, keeping today’s mobile app users engaged is a daunting task. The fight against aggressive churn is worth...
Though the world around us has clearly changed since the ‘60s, the way we market has not. Of course, we use new tools and channels, but we often forget to focus on what really matters today: People. After all, brands only exist by virtue of the relationships they build with...
We are pleased to announce that registration for the EEC’s 2019 Email Evolution Conference is now open. The Email Evolution Conference will be held April 25-26th, with pre-conference workshops on April 24th, in Savannah, Georgia. This is a year of exciting changes for the conference, a new and beautiful location,...
Email marketing has changed profoundly over the last 10 years, but I don’t know that the email marketing industry has fully recognized the impact. We still talk a lot about “email service providers” and “email marketers,” which may be limiting our audience and limiting our ability to educate and rally...
Posted In (Advocacy, Blog, Board, eec Leadership, Email Marketing Blog, Event, Subcommittees) / Aug 3rd (2018) by Lisa Shosteck
Connective tissue is an important term at SendGrid, where I work—it is part of our culture and justifies a number of regular activities throughout the year. Connective tissue takes many forms: from the bonds that exist among members of the military, a fraternity of uniformed individuals that believe in a...
