ISPs Live in the Age of the Customer, Do You?
The final session of the Email Evolution Conference has generated a lot of discussion. For deliverability experts in the room there wasn’t much that hadn’t been said before though it was a great opportunity for those who aren’t members of M3AAWG or who don’t...A Look Behind the Scenes at EEC15
What an event this year! So instead of giving you all the highlights of EEC15, I wanted to give you a little bit of the behind the scenes work that went into this year’s event…months in advance in planning and in some cases while onsite. I know that I’m...The Importance of Digital Attribution in Multichannel Marketing
“Email Empowers” was the theme at EEC15 last week in Miami, as the industry is discovering “it is the integration of email with other channels that is having the most impact.” This theme rang true in a panel assembled to discuss how brands can make the case for...Insights From The Email Evolution Conference’s Deliverability Panel
Originally posted on The Message Systems Blog: For those that missed the event last week I pity you. For those that were there and missed the closing keynote, well then you missed the veritable raison d’etre for attending EEC. The closing Keynote Panel...Winning Ways: Interview with Email Marketer of the Year Alessandra Souers on Essential Email Marketing Tools
Want email marketing success? Be an ace reporter – and use power tools. This is the advice of Alessandra Souers, Senior Brand Manager, JibJab Media Inc. And she should know. The email marketing world will honor her with the 2015 Stefan Pollard Email Marketer of the...Email Success by Design: Interview with Email Marketer Thought Leader of the Year Justine Jordan
When it comes to email marketing success, Justine Jordan, Marketing Director, Litmus, suggests you think like a designer. It certainly worked for her. During the Email Evolution Conference (EEC15), which takes place February 2-4, 2015 in Miami, Florida, she’ll be...Congratulations to eec Winners Alessandra Souers and Justine Jordan!
The email-marketing world will honor two of its sharpest people in Miami this February when the Email Experience Council (eec) presents the 2015 Stefan Pollard Email Marketer of the Year Award to Alessandra Souers of JibJab and the 2015 eec Thought Leader of the Year...Email Marketing Data: Striking the Right Balance Between Convenience and Privacy
My prediction for 2015 is that this year we will see more use of receipt data, purchase data, mobile use data, and other avenues of data creation to tell us more specifically how to market to people. In the last few years, we only relied on say things like the last...Email Marketing 2015 – Desiloification. It’s a thing.
I don’t often play the New Year predictions game for several reasons. I worry that I’ll just get it all wrong and that others will make far more insightful predictions. The biggest issue though is timing. As Bill Gates said, “We always overestimate the change that...Follow the eec
