Blog

LA eec Meetup — key takeaways & recap

The LA eec Mixer hosted and sponsored by Edmunds.com, JibJab and Cordial was a success! The event featured a series of discussion tracks on Personalization, Testing and Machine Learning, led by Alessandra Souers of JibJab and Adam Meshot of Cordial. While gender inequality is a hot topic amongst industry discussion groups,...
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Email List Segmentation: How Much is Too Much? Not Enough?

You probably know by now that segmentation improves email marketing performance significantly, so if you’re still operating primarily in “batch and blast” mode it’s time to start slicing and dicing your subscriber file. Marketers who practice list segmentation see better open and click-through rates, fewer unsubscribes and better deliverability. The...
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Join the eec on Slack!

We believe community is an important tool in the ever-expansive toolbelt of marketers, and we want to bring more eec members together in real-time to help solve the challenges of work life. If you're an eec member then you'll receive an invitation to join eec on Slack. If you're not an eec...
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Want to be a Thought Leader?

I was so humbled by the Email Experience Council to receive the Thought Leader of the Year award last week in New Orleans. Can’t pick a better city to celebrate an award with your long time peers than NOLA. I shared a video acceptance speech with the 500 or so...
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CASL Impact Survey — eec wants to hear from you!

The Email Experience Council needs your help! With the assistance of some former members of Canada’s regulatory community we would like to get an understanding of the impacts of CASL (Canadian Anti-Spam Legislation) – specifically to you and your operations. To accomplish this we’re inviting you to fill out this...
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