Blog

U.S. Privacy Act Updated: Modernizing Digital Due Process

Congress recently amended the Electronic Communications Privacy Act of 1986 (ECPA) to require law enforcement to obtain a warrant before accessing an individual’s emails through their email provider. Before this passing, a loophole in the original act allowed law enforcement to obtain emails older than 180 days from email providers...
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Nominate Your Email Marketing Super Hero TODAY!

The Email Experience Council (eec) is accepting nominations for individuals who represent the best and brightest in the email marketing industry. The awards site is open, and nominating your hero is free and easy. There are two individual award categories, and a program award category to honor stand-out email marketing...
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Happy Holidays from the EEC! 

Winter is in full swing in the northern hemisphere, the solstice is around the corner, and as tradition would have it, we begin to reflect on the year that’s concluding while planning for the next trip around the sun. We here at the Email Experience Council (EEC) are excited to...
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Learnings from the year that was 2016

Every December, there are two things occupying everyone’s mind. The first is an excitement about year-end celebrations, and the second is the wonder about the incoming New Year. As we await for the festivities to begin, I would like to share a few trends I spotted throughout 2016 and which are...
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4 Steps for Flawless Email Automation

From the perfectly timed follow-up email to the maddeningly unnecessary daily reminder, automated emails can be paradise or purgatory. Think about it: for every wonderfully executed welcome series’ you’ve received, you’ve waded through twice as many cringe-worthy campaigns. Ensure that YOUR email automation is flawless with these four steps, courtesy of...
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EEC Releases Updated Email Authentication Guide

Much has changed in the decade since the EEC last updated the Email Authentication FAQ. In 2006, DKIM was barely two years old, Sender ID was still a thing and DMARC hadn’t even been invented. The eec Advocacy Subcommittee believed it was high time to bring it up-to-date. Generally speaking...
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Shopping cart 'abandonment' emails trigger online tracking rules in Canada too!

Globalization affects eec members in a number of ways. Needing to manage marketing compliance rules across multiple jurisdictions is one such impact. Managing blind spots with how channel-specific rules impact cross-channel efforts is another. There is one blind spot in particular that deserves attention from retailers operating in Canada -- sending...
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New eec Leadership Announced

The Email Experience Council (eec), backed by the Direct Marketing Association (DMA), is the premier organization for email marketing professionals. Our annual conference, meetups, webinars, and online resources aim to foster a community of experts seeking to drive excellence and create opportunities for growth in the industry. The eec Member...
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Goodbye, and thanks for the memories

My days as chair of the DMA’s Email Experience Council Member Advisory Committee Executive Leadership Team are winding down, and it has put me in a reflective mood. The last four years have been busy and educational, first as vice-chair serving under Anita Absey of Return Path, and then the...
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LA eec Meetup — key takeaways & recap

The LA eec Mixer hosted and sponsored by Edmunds.com, JibJab and Cordial was a success! The event featured a series of discussion tracks on Personalization, Testing and Machine Learning, led by Alessandra Souers of JibJab and Adam Meshot of Cordial. While gender inequality is a hot topic amongst industry discussion groups,...
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