The number one reason a majority of smart phone users delete an app is they don’t use it. In fact, with mobile app retention rates on average dropping to 4% after three months, keeping today’s mobile app users engaged is a daunting task. The fight against aggressive churn is worth...
Though the world around us has clearly changed since the ‘60s, the way we market has not. Of course, we use new tools and channels, but we often forget to focus on what really matters today: People. After all, brands only exist by virtue of the relationships they build with...
We are pleased to announce that registration for the EEC’s 2019 Email Evolution Conference is now open. The Email Evolution Conference will be held April 25-26th, with pre-conference workshops on April 24th, in Savannah, Georgia. This is a year of exciting changes for the conference, a new and beautiful location,...
Email marketing has changed profoundly over the last 10 years, but I don’t know that the email marketing industry has fully recognized the impact. We still talk a lot about “email service providers” and “email marketers,” which may be limiting our audience and limiting our ability to educate and rally...
Posted In (Advocacy, Blog, Board, eec Leadership, Email Marketing Blog, Event, Subcommittees) / Aug 3rd (2018) by Lisa Shosteck
Connective tissue is an important term at SendGrid, where I work—it is part of our culture and justifies a number of regular activities throughout the year. Connective tissue takes many forms: from the bonds that exist among members of the military, a fraternity of uniformed individuals that believe in a...
On July 11, 2018 the Canadian Radio-Television and telecommunications Commission (CRTC) issued a notice and summary of their most recent actions under CASL. For those just joining us, CASL stands for “Canadian Anti-Spam Law” and is exactly what it sounds like. The allegations outlined against Datablocks and Sunlight Media focus...
Please join us in congratulating the newly elected members of the Email Experience Council's Member Advisory Committee (MAC). This is our Board-level Committee which is comprised of thought leaders in the email marketing community. Rick Buck; Zeta Global Emma Coria; Live Nation Kait Creamer; MakeMusic Kath Pay; Holistic Email We...
Posted In (Blog, Board, eec Leadership, Email Evolution Conference, Email Marketing Blog, Subcommittees) / Jul 5th (2018) by Lisa Shosteck
The Email Experience Council (eec) has been a beacon of knowledge, comradery, professionalism and insight for digital marketers for over a decade. Our annual Email Evolution Conference has drawn together experts and fledglings alike to learn from each others’ experiences and create a vibrant community around the oldest and most...
Marketers and fundraisers today perpetually seek opportunities to improve customer value, enhance efficiency and drive growth. With that in mind, and with a sense of purpose to better serve DMA members, we are excited to announce that DMA and ANA (Association of National Advertisers) have agreed to combine to form...
There’s a fast-moving bill making its way through the California Assembly and expected for a Floor vote at any time. We urge you to take action TODAY to stop this bad bill from becoming state law! AB 2546 is bad for business, legitimate email marketers and a slippery slope for...
We are excited to announce the winners of the 2018 eec Awards! It was talented group of candidates this year. The eec Awards Subcommittee reviewed shining examples of campaigns and innovators who are advancing email excellence and delivering better experiences for consumers. The winners are: The 2018 eec Stefan Pollard...
By Mark Morin CEO – Strategies Relationship Marketing As you know, the email subject line is one of the most critical elements of an email campaign. After the sender’s name and reputation, the subject line is the key driver of email open rates. So nailing your subject line copy has...
A big part of the eec's mission is empowering the email marketing community to create better email; but what does "better" really mean? Respectful, subscriber-centric, valued, memorable and responsive if not also . . . creatively remarkable! There's a mountain of detailed information about design and coding hacks, tips, tactics...
Earlier this week, Google announced it is bringing its Accelerated Mobile Pages (AMP) technology to Gmail to create more engaging and interactive experiences with email. With over 1 billion users and the 2nd most popular email client globally, Google’s goal with AMP is to modernize Gmail and create new possibilities...
