If you’ve never had the misfortune of being ghosted, it’s when somebody you’re dating suddenly cuts all ties and communication with you for no apparent reason. While ghosting is most commonly associated with millennial dating woes, it’s hard not to see the similarity between a promising suitor failing to respond...
For many businesses, the weekend of Black Friday has the potential for a big surge in revenue and exposure. But did you know you could also damage your brand’s sender reputation with your holiday sending approach? Here are some tips to help your brand’s emails have the best chance to...
The call for session submissions is open for the ANA Email Evolution Conference 2020 in Nashville (#ANAeec). We are looking for sessions with expert advice, innovative brands, passion and insight and would love to hear from you! Please submit a proposal and join our community that dates back more than...
We are pleased to announce that registration for the 2020 ANA Email Evolution Conference in Nashville, Tennessee, April 14-15th is now open. We are excited about this year’s new and beautiful location, innovative learning tracks, and better than ever networking. Last year’s event had a record number of brands in...
Posted In (eec Leadership, Email Evolution Conference, Membership, Subcommittees) / Sep 4th (2019) by Lisa Shosteck
The soul of the Email Experience Council are the people who volunteer their time, knowledge and expertise in shaping the content that helps educate, inform and guide our member organizations and the marketing world at large. These individuals are experts in their field and are driven by a sense of...
As leading email marketing professionals in the field, we strive to provide industry with best practices and standards while also educating consumers on online trends and definitions to help navigate this growing field of threats and opportunities. Our website can now be both a destination for marketing practitioners and consumers....
Amazon’s fifth annual high-impact Prime Day event formally launched on July 15th, with news-hype worthy of the massive event it has become. It’s billed as a quick, intensive two-day affair, but that’s misleading. Here at eDataSource, our tracking of this year’s Amazon’s Prime Day themed emails shows messaging promoting “Early...
Posted In (Blog, Compliance - Guidance, Email Marketing Blog, Event, Research, Subcommittees) / Jul 19th (2019) by Lisa Shosteck
This week, people around the globe celebrated World Emoji Day. With more than 3,000 emoji to choose from, there’s seemingly one for any possible scenario. Think about the last time you used an emoji. Was it this morning? An hour ago? Within the last 5 minutes? I use them so...
We try to avoid them, but mistakes can happen to the best of us. Sometimes, it’s just a pesky typo. Or a small design flaw. No worries... Just add a note to your QA checklist and move on to the next challenge. But sometimes, the error is more serious. Like...
Deliverability. It’s the seven-syllable word that can either excite or intimidate you. Although email continues to be the most ubiquitous medium for marketers today, the ability to reach a customer’s inbox isn’t guaranteed. On average, a staggering 20% of all permission-based emails never make it to the inbox. Instead, these...
In the past year we have seen the birth of BIMI - short for Brand Indicators for Message Identification, and it just came out of a pilot test at Yahoo Mail. BIMI brings a simple unified method of presenting brand logos to help marketers give their brands more visibility while...
Everybody’s heard of UNESCO. Yet not everybody knows just how much good this nonprofit does around the world. To clarify, UNESCO stands for the United Nations Educational, Scientific and Cultural Organization. It’s a specialized agency of the United Nations that contributes to peace and security by promoting international collaboration through...
I'm just back from the 2019 Email Evolution Conference in Savannah, Georgia -- I hope you were there with us! And on the flight home I was thinking about what the Email Experience Council (EEC) means to me. Basically, why I EEC. And why I believe that everyone working in...
Posted In (Blog, Compliance - Guidance, Email Marketing Blog, Membership, Subcommittees) / Apr 30th (2019) by Lisa Shosteck
Welcome back! In this blog post, I will cover the remaining 2 strategies for how to turn your email data into revenue. To review, we already covered in Part 1: Stop & Assess and Segment Your Audience. Let’s dive right in! Strategy 3: Engage With Your Audience Set Goals for...
