Blog

New eec Leadership Announced

The Email Experience Council (eec), backed by the Direct Marketing Association (DMA), is the premier organization for email marketing professionals. Our annual conference, meetups, webinars, and online resources aim to foster a community of experts seeking to drive excellence and create opportunities for growth in the industry. The eec Member...
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Goodbye, and thanks for the memories

My days as chair of the DMA’s Email Experience Council Member Advisory Committee Executive Leadership Team are winding down, and it has put me in a reflective mood. The last four years have been busy and educational, first as vice-chair serving under Anita Absey of Return Path, and then the...
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LA eec Meetup — key takeaways & recap

The LA eec Mixer hosted and sponsored by Edmunds.com, JibJab and Cordial was a success! The event featured a series of discussion tracks on Personalization, Testing and Machine Learning, led by Alessandra Souers of JibJab and Adam Meshot of Cordial. While gender inequality is a hot topic amongst industry discussion groups,...
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Email List Segmentation: How Much is Too Much? Not Enough?

You probably know by now that segmentation improves email marketing performance significantly, so if you’re still operating primarily in “batch and blast” mode it’s time to start slicing and dicing your subscriber file. Marketers who practice list segmentation see better open and click-through rates, fewer unsubscribes and better deliverability. The...
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Join the eec on Slack!

We believe community is an important tool in the ever-expansive toolbelt of marketers, and we want to bring more eec members together in real-time to help solve the challenges of work life. If you're an eec member then you'll receive an invitation to join eec on Slack. If you're not an eec...
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Want to be a Thought Leader?

I was so humbled by the Email Experience Council to receive the Thought Leader of the Year award last week in New Orleans. Can’t pick a better city to celebrate an award with your long time peers than NOLA. I shared a video acceptance speech with the 500 or so...
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