With the recent release of iOS 10 comes a new “feature” to the native mail app – a grey bar at the top of every email that tells consumers if an email message is from a mailing list, with a link to easily unsubscribe. This isn’t the first time Apple...
We email marketers seem to have more and more approaches to help us understand how emails are performing. However, some of these methods may not always be measuring what you may be thinking they measure. It is extremely important to make sure that the data that is being returned is...
The Email Experience Council (eec), backed by the Direct Marketing Association (DMA), is the premier organization for email marketing professionals. Our annual conference, meetups, webinars, and online resources aim to foster a community of experts seeking to drive excellence and create opportunities for growth in the industry. The eec Member...
My days as chair of the DMA’s Email Experience Council Member Advisory Committee Executive Leadership Team are winding down, and it has put me in a reflective mood. The last four years have been busy and educational, first as vice-chair serving under Anita Absey of Return Path, and then the...
Relevant, data-driven emails deliver superior results to generic blast emails. This is gospel at digital agency Whereoware, and our devotion to email personalization was again validated when we won the Best or Most Innovative Use of Automation or Triggers in the 2016 EEC Email Marketing Program Awards. Our EEC award...
The LA eec Mixer hosted and sponsored by Edmunds.com, JibJab and Cordial was a success! The event featured a series of discussion tracks on Personalization, Testing and Machine Learning, led by Alessandra Souers of JibJab and Adam Meshot of Cordial. While gender inequality is a hot topic amongst industry discussion groups,...
Email is the best marketing channel out there. It drives more leads, conversions, and revenue for the business than any other distribution channel. 66 percent of consumers make a purchase directly after receiving an email marketing message and 72 percent of customers rate email as the most preferred method of...
Take a look at your trophy case. Go ahead. Take a good hard look. Do you like what you see? Are you satisfied? What does it say about you? Your agency? Your work? Marketing awards are like the ROI of our industry. They are our return on a job...
You probably know by now that segmentation improves email marketing performance significantly, so if you’re still operating primarily in “batch and blast” mode it’s time to start slicing and dicing your subscriber file. Marketers who practice list segmentation see better open and click-through rates, fewer unsubscribes and better deliverability. The...
Our recent win at the 2016 EEC Email Marketing Program Award under the category ‘Best use of humor, personality or content' for Easemytrip just again proved the fact that using email as a medium to engage will always get you the highest ROI. We changed our strategy from purely sales-driven...
We believe community is an important tool in the ever-expansive toolbelt of marketers, and we want to bring more eec members together in real-time to help solve the challenges of work life. If you're an eec member then you'll receive an invitation to join eec on Slack. If you're not an eec...
I was so humbled by the Email Experience Council to receive the Thought Leader of the Year award last week in New Orleans. Can’t pick a better city to celebrate an award with your long time peers than NOLA. I shared a video acceptance speech with the 500 or so...
We've all heard a version of the old adage "it's cheaper to retain a current customer than it is to gain a new one" and that's true. But another truth is that you will never retain every single customer, no matter how great your loyalty program or customer service department...
The eec wants to hear from you! We are seeking your input and feedback to help prioritize the types of services and resources you’d like to receive from the eec. The survey should take 5-10 minutes to answer. The answers will be anonymized. Yeah, you. Not those people across the...
