Please join us in congratulating the newly elected members of the ANA Email Experience Council's Member Advisory Committee (MAC). This is our senior-level Committee which is comprised of thought leaders in the email marketing community. NEWLY ELECTED MAC MEMBERS: Scott Cohen: Senior Email Marketing Manager, Purple Brad Gurley: Director, Deliverability,...
We’re excited to announce the opening of the 2021 ANA Email Experience Council (EEC) Awards! 2020 brought so many new challenges and opportunities for consumers and businesses alike. We saw greatness all around us, even in the inboxes that we check every day. Those accomplishments from the teams and individuals...
After a distracting and chaotic year, many lessons have been learned providing us with an opportunity to reflect and rebuild for 2021. We recently hosted a webinar with a panel of experts in B2B email marketing to share advice and best practices for how to refocus and tighten up your...
Posted In (Advocacy, Blog, Compliance - Guidance, Email Marketing Blog, Strategy) / Nov 9th (2020) by Lisa Shosteck
We know you are in the midst of implementing your holiday email marketing campaigns for 2020 but as marketers we’re always prepping for what comes next. We are thinking of ways to engage and improve the email experience for our current and prospective customers. We recently hosted a webinar with...
We recently released a very informative piece on “The State of Appends”, where we analyzed several different data points Webbula customers purchased from us in the first half of 2020, the trends we saw, and reasons why they did it. One of my favorite pieces of data is an oldie...
“Nothing is constant except change.“ What you may have taken for granted months ago has become vital today. Consumer perception and behavior have severely altered as people experienced various emotional ups and downs during this pandemic. The pandemic has affected the global economy severely, and confusion ensued. Thanks to the...
We are excited to announce the new leaders of the Email Experience Council (EEC). We are thankful to our departing Chair, Len Shneyder for his many years of commitment and thought leadership to EEC and our Email Evolution Conferences and wish him well on his continued journey of elevating email...
‘Personalization 2.0’ was one of 5 key marketing and digital trends, not just for 2020 but for the next decade, put forth by Ashley Friedlein’s marketing & digital trends for 2020 to 2030, published by eConsultancy in January of this year. He said that personalization needed redefining, noting: “... what...
Let’s start with reality: we have not closed for Juneteenth in the past. So why now? Because we are learning, and we need to change. Because Juneteenth is a day of action and we need to take action. Because this is personal, it is not about what we all must...
Although email has withstood the test of time during this pandemic, plenty of brands have had major email faux pas which has had a bad impact on their brand images. Crafting emails for a crisis requires extreme caution and asks for an ‘emotionally intelligent' approach. Global search patterns tell us...
We hope you’ll join us for our first ever Email Evolution Conference experienced in the virtual world. It's coming-up just around the corner: June 22-23. We're excited to bring to you the amazing content that our 2020 Email Evolution Conference Planning Committee shaped for our live, in-person event directly to...
A long-standing conflict in email marketing has been the intersection of brand standards and email client support. This is usually most clearly seen in the context of fonts: As many email clients only support web-safe fonts, Arial, Verdana and Times New Roman are among standard font choices when creating emails....
We are excited to announce the winners for the 2020 ANA Email Experience Council’s Awards! It was a talented group of candidates and outstanding email marketing campaigns this year. The ANA Email Experience Council (EEC) Awards Subcommittee reviewed a cross-section of submissions to recognize excellence and innovation in email marketing....
As cities and states around the US introduce lockdowns and issue stay-at-home orders, businesses are having to adapt how they work and how they communicate. Keeping customers, staff, and stakeholders informed of any changes during a crisis is essential. It will ensure that when you’re able to return to BAU,...
