Do you know the key email and data protection regulations across the world? The eec is excited to announce our newly launched web-based version of the Guide. You can access key email and data protection regulations across 77 different jurisdictions. This guide will offer a primer for organizations as they...
Every year on January 28th the privacy community gets together to remind people about their rights as individuals to have their personal information protected by the organizations that they share it with and to remember to take note and follow privacy best practices. This year, more so than others before...
Recently, we shared 5 trends from 2017, that emerged among our work with marketers as the most notable email elements of the year. Those themes were largely a result of the evolving consumer preferences and our “on demand” digital lifestyle. How many, if any, of these trends will continue into...
Last month, the Email Experience Council (EEC) hosted a holiday coaching clinic, featuring advice from myself and Ken Pfeiffer of Sailthru. We shared tips and tricks for staying off the naughty list during the holidays. It was a lively discussion that included Q&A from the audience. Don’t worry if you...
That was a quick year! I remember – frankly, not so fondly – of the many, many painstaking months and years leading up to the final negotiated Privacy Shield framework. Well, all of the efforts were not in vain as we now mark the first year of the EU-U.S. Privacy...
More than 40 email marketing professionals gathered in a Downtown Atlanta speakeasy for networking, food, drinks, and a lively discussion at the Email Experience Council’s 2017 Atlanta Meet-Up. The eec’s Meet-Up — hosted by enterprise email service provider MessageGears and email deliverability agency Inbox Pros — featured a panel of...
The eec is pleased to announce that it has updated the Digital Marketers Guide to Canada’s Anti-Spam Law to assist email marketers in the many facets of complying with the law. This comprehensive guide provides tips and defines key terms to assist you throughout your journey and timeline to CASL...
So some good news out of Canada. The Government of Canada is suspending the implementation of certain provisions in Canada’s anti-spam legislation (CASL), more specifically, the private right of action (PRA) which was scheduled to come into effect July 1, 2017. As you recall, Canada’s anti-spam legislation (CASL) came into...
The WannaCry ransomware/malware that's making its way around the Internet has infected countless organizations and government institutions in over 150 countries, including China, Russia, the U.S. and most of Europe. As you may know, ransomware is a type of malicious software that restricts access to your computer or network and...
Congress recently amended the Electronic Communications Privacy Act of 1986 (ECPA) to require law enforcement to obtain a warrant before accessing an individual’s emails through their email provider. Before this passing, a loophole in the original act allowed law enforcement to obtain emails older than 180 days from email providers...
Much has changed in the decade since the EEC last updated the Email Authentication FAQ. In 2006, DKIM was barely two years old, Sender ID was still a thing and DMARC hadn’t even been invented. The eec Advocacy Subcommittee believed it was high time to bring it up-to-date. Generally speaking...
Globalization affects eec members in a number of ways. Needing to manage marketing compliance rules across multiple jurisdictions is one such impact. Managing blind spots with how channel-specific rules impact cross-channel efforts is another. There is one blind spot in particular that deserves attention from retailers operating in Canada -- sending...
Do you know the key email and data protection regulations across the globe? The eec Advocacy Subcommittee has published the definitive, but easy-to-use, guide that provides a quick look-up matrix of countries by alphabetical order and email compliance category. The Global Email Marketing Compliance Guide is a comprehensive matrix to...
Posted In (Blog, Compliance - Guidance, Email Marketing Blog, email Segmentation) / Oct 6th (2015) by Lisa Shosteck
The Direct Marketing Association (DMA)’s &Then conference is in full swing this week in Boston. The conference brings together major vendors and practitioners of data-driven and direct marketing technology and solutions: from agencies to the big marketing clouds run by the likes of IBM and Adobe to the U.S. Postal...
