EEC Coaching Clinic Round-up Holiday Email Strategies: Staying Off The Naughty List

Last month, the Email Experience Council (EEC) hosted a holiday coaching clinic, featuring advice from myself and Ken Pfeiffer of Sailthru. We shared tips and tricks for staying off the naughty list during the holidays. It was a lively discussion that included Q&A from the audience. Don’t worry if you...
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5 Trends and Learnings from 2017

2017 brought quite a bit of change to the email landscape. With consumer behavior being heavily influenced by the “on demand” nature of society, everything from deliverability to design was re-evaluated by marketers in order to evolve their program strategy to keep up with the changing digital channel. From our...
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Millennials Speak Out

Inspired by the recent EEC webinar, “Millennials Speak Out: Email Marketing Preferences & Brand Loyalty,” I wanted to share a few key takeaways: We’ve been hearing “email is dead” for about 15 years, and we know that’s not true. What’s dead is outdated email strategy and spray and pray tactics....
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Key Takeaways from eec Atlanta Meetup

More than 40 email marketing professionals gathered in a Downtown Atlanta speakeasy for networking, food, drinks, and a lively discussion at the Email Experience Council’s 2017 Atlanta Meet-Up. The eec’s Meet-Up — hosted by enterprise email service provider MessageGears and email deliverability agency Inbox Pros — featured a panel of...
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Shopping cart 'abandonment' emails trigger online tracking rules in Canada too!

Globalization affects eec members in a number of ways. Needing to manage marketing compliance rules across multiple jurisdictions is one such impact. Managing blind spots with how channel-specific rules impact cross-channel efforts is another. There is one blind spot in particular that deserves attention from retailers operating in Canada -- sending...
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Email List Segmentation: How Much is Too Much? Not Enough?

You probably know by now that segmentation improves email marketing performance significantly, so if you’re still operating primarily in “batch and blast” mode it’s time to start slicing and dicing your subscriber file. Marketers who practice list segmentation see better open and click-through rates, fewer unsubscribes and better deliverability. The...
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The eec Global Email Marketing Compliance Guide is here!

Do you know the key email and data protection regulations across the globe? The eec Advocacy Subcommittee has published the definitive, but easy-to-use, guide that provides a quick look-up matrix of countries by alphabetical order and email compliance category. The Global Email Marketing Compliance Guide is a comprehensive matrix to...
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Building Your 2016 Email Calendar: A Planning Process for Success

If you’re like the majority of companies reliant on email marketing to nurture leads, generate sales and grow the business, you’re not sending fewer messages, you’re sending more. As programs become more sophisticated, they also become more complex, and that complexity bleeds over into both planning and scheduling. Which campaigns...
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&THEN Email Insights

The Direct Marketing Association (DMA)’s &Then conference is in full swing this week in Boston. The conference brings together major vendors and practitioners of data-driven and direct marketing technology and solutions: from agencies to the big marketing clouds run by the likes of IBM and Adobe to the U.S. Postal...
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