Shopping cart 'abandonment' emails trigger online tracking rules in Canada too!

Globalization affects eec members in a number of ways. Needing to manage marketing compliance rules across multiple jurisdictions is one such impact. Managing blind spots with how channel-specific rules impact cross-channel efforts is another. There is one blind spot in particular that deserves attention from retailers operating in Canada -- sending...
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Email List Segmentation: How Much is Too Much? Not Enough?

You probably know by now that segmentation improves email marketing performance significantly, so if you’re still operating primarily in “batch and blast” mode it’s time to start slicing and dicing your subscriber file. Marketers who practice list segmentation see better open and click-through rates, fewer unsubscribes and better deliverability. The...
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The eec Global Email Marketing Compliance Guide is here!

Do you know the key email and data protection regulations across the globe? The eec Advocacy Subcommittee has published the definitive, but easy-to-use, guide that provides a quick look-up matrix of countries by alphabetical order and email compliance category. The Global Email Marketing Compliance Guide is a comprehensive matrix to...
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Building Your 2016 Email Calendar: A Planning Process for Success

If you’re like the majority of companies reliant on email marketing to nurture leads, generate sales and grow the business, you’re not sending fewer messages, you’re sending more. As programs become more sophisticated, they also become more complex, and that complexity bleeds over into both planning and scheduling. Which campaigns...
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&THEN Email Insights

The Direct Marketing Association (DMA)’s &Then conference is in full swing this week in Boston. The conference brings together major vendors and practitioners of data-driven and direct marketing technology and solutions: from agencies to the big marketing clouds run by the likes of IBM and Adobe to the U.S. Postal...
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Email Marketing 2015 – A New Hope

Fans of Star Wars will know the reference ‘A New Hope’, it’s the subtitle to the first, ground-breaking film Lucas released in 1977. It’s now 38 years later—fans and nerds alike are pacing in circles waiting for the December release of episode 7. What does this have to do with...
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