9 Tips for Reclaiming Your Privacy on Data Privacy Day

Every year on January 28th the privacy community gets together to remind people about their rights as individuals to have their personal information protected by the organizations that they share it with and to remember to take note and follow privacy best practices. This year, more so than others before...
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New Year, New ESP? Here are the Pitfalls

When it’s time for a new email service provider, the new year is typically when the hunt starts. But in some organizations, the new-vendor-selection process often goes off the rails before it even begins. Why? It usually comes down to culture, internal politics and resources. For example, the people who...
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The eec Awards Season is Open: Nominate TODAY!

The Email Experience Council (eec) is accepting nominations for individuals who represent the best and brightest in the email marketing industry. The awards site is open, and nominating your idol is free and easy. There are two individual award categories, and an award category to honor 4 stand-out email marketing...
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EEC Coaching Clinic Round-up Holiday Email Strategies: Staying Off The Naughty List

Last month, the Email Experience Council (EEC) hosted a holiday coaching clinic, featuring advice from myself and Ken Pfeiffer of Sailthru. We shared tips and tricks for staying off the naughty list during the holidays. It was a lively discussion that included Q&A from the audience. Don’t worry if you...
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Top Email Myths Busted at the NYC EEC Meetup

Email marketing professionals gathered in Return Path’s Park Avenue 41st floor Headquarters in New York City for networking, food, drinks, and a lively discussion at the Email Experience Council 2017 New York City Meet-Up, and the view was spectacular. Also working in tandem was the crew from SendGrid giving away...
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Key Takeaways from eec Atlanta Meetup

More than 40 email marketing professionals gathered in a Downtown Atlanta speakeasy for networking, food, drinks, and a lively discussion at the Email Experience Council’s 2017 Atlanta Meet-Up. The eec’s Meet-Up — hosted by enterprise email service provider MessageGears and email deliverability agency Inbox Pros — featured a panel of...
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LA eec Meetup — key takeaways & recap

The LA eec Mixer hosted and sponsored by Edmunds.com, JibJab and Cordial was a success! The event featured a series of discussion tracks on Personalization, Testing and Machine Learning, led by Alessandra Souers of JibJab and Adam Meshot of Cordial. While gender inequality is a hot topic amongst industry discussion groups,...
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