Consumer Tips - EEC - Email Experience Council

Consumer Tips

The Email Experience Council (EEC) is the premier organization for email marketing professionals and leading email providers within the Association for National Advertisers (ANA).
EEC members form a community of email marketers and email service providers that:

EDUCATE about the latest trends and techniques through EEC-hosted webinars, reports, and events.
ADVOCATE ethical email marketing best practices and technologies through guidance and compliance resources and knowledge-sharing.
LEAD through engagement and volunteer opportunities with EEC committees and special leadership projects to advance responsible email marketing.

Our members are leaders in the field that seek to implement best practices in email marketing while honoring and meeting consumers’ marketing preferences and expectations when they use email.

EEC and Accountability:

ANA’s Consumer Affairs and Accountability department assists you by making sure that marketers use data responsibly for marketing purposes only. If any marketer is not using data in an ethical manner, or is sending you unwanted marketing offers, then we work within an ethics complaint process to get them into compliance or we will refer them to appropriate regulatory and consumer protection agencies. Read more about it in this fact sheet or at DMAChoice.org. You can also download the ANA Annual Ethics Compliance Report and take a look at the ongoing list of non-compliant companies for more information.

Among other steps, we ask our members to:

Vigilantly protect the consumer data that they collect and use.
Provide notice and choice about what data is being collected, and why.
Offer consumers choices for unwanted marketing offers.
Follow the Guidelines for Ethical Business Practices and set a high bar for responsible marketing that will earn your trust.

EEC and Accountability:

Resources: