EEC10 – Email Relevance, Revenue & Governance: The AARP Story

Beyond marketing theory, you can learn from AARP how to build relevance among your customers, monetize your email channel, and build a governance structure to create an email experience that seeks to engage customers. This candid session will help you understand how to build an email program that addresses multiple and competing business needs, employ strategies to monetize the channel and value an email address while designing and maintaining a customer centric email experience.

Craig Fontenot, Vice President, AARP
Mark Nylec, Senior Manager, CRM Infrastructure Strategy, Channel Development, and Governance, AARP

Publisher: AARP

Published: 02/03/2010