EEC10 – HP Case Study – Improving Your Email Programs: Behavioral Segmentation

Hewlett Packard shares real world examples of how they are using both email and web behavior of its subscribers to test and improve the effectiveness of its global email programs.

Find out what has been successful and where some of the pitfalls have been. Case studies will draw from the US, EMEA and Asia-Pacific.

Rita Smith, North American Email Manager, Hewlett Packard

Publisher: HP

Published: 02/02/2010