EEC11: Banking on Acquisition: How Citizens Bank Makes Cents with Email Marketing

It’s actually quite innovating and very interesting, unravel how Citizens Financial Group’s was able to increase the size of their marketable e-mail universe by 15 – 20% at an annual rate! It’s a goal they needed, met, and are now exceeding.

Presented at EEC11 by:

  • Dave Parsons, Account Director, e-Dialog
  • Brian Perry, Vice President, Senior Marketing Manager, Citizens Bank

 Publisher: eec, e-Dialog, Citizens Bank

Published 02/02/2011