It’s actually quite innovating and very interesting, unravel how Citizens Financial Group’s was able to increase the size of their marketable e-mail universe by 15 – 20% at an annual rate! It’s a goal they needed, met, and are now exceeding.
Presented at EEC11 by:
- Dave Parsons, Account Director, e-Dialog
- Brian Perry, Vice President, Senior Marketing Manager, Citizens Bank
Publisher: eec, e-Dialog, Citizens Bank